Senior Marketing Manager

Givaudan•New York, NY

5d•$130,000 - $160,000•Hybrid

About The Position

As a Senior Marketing Manager, you will develop marketing strategies and consumer insights that support fine fragrance development, customer projects, and business growth. You will analyze market trends, consumer preferences, and fragrance categories to identify opportunities and guide creative concepts. You will partner with Sales, Evaluation, and Development teams to deliver marketing programs, customer presentations, and fragrance recommendations aligned with client needs. The position is based in New York City, NY and reports to the Marketing Director Fine Fragrance.

Requirements

University degree in Business, Marketing, or a related field, or equivalent experience.
8+ years of experience in marketing or a related function within the fragrance or consumer products industry.
Knowledge of B2B and B2C marketing principles, communication channels, and brand positioning.
Experience analyzing consumer research, market trends, competitive activity, and fragrance categories to identify business opportunities.
Knowledge of fragrance products, olfactive families, fragrance notes, and consumer preferences.
Experience developing and delivering marketing strategies, customer presentations, and creative concepts.
Experience collaborating with Sales, Evaluation, Development, and cross-functional teams across regions.
Experience managing multiple marketing projects within established timelines and budgets.
Experience mentoring junior team members and supporting team development.

Nice To Haves

Experience in agency or client-side marketing environments.

Responsibilities

Partner with Sales and Evaluation teams to develop marketing strategies and fragrance direction for customer briefs and project submissions.
Analyze consumer behavior, market trends, competitive activity, and fragrance categories to identify business development opportunities.
Conduct market and category gap analyses to identify opportunities for customer brands, product development, and fragrance innovation.
Develop and lead marketing programs, creative concepts, and visual presentations aligned with customer needs and brand strategies.
Prepare and deliver category reviews, trend presentations, and customer presentations that communicate Givaudan's capabilities.
Identify fragrance market opportunities and collaborate with Development teams on olfactive concepts and recommendations.
Share consumer insights, category knowledge, and market research with regional and global marketing teams.
Partner with Communications teams to develop marketing content for external audiences, customer events, and industry initiatives.
Collaborate with Science & Technology teams to communicate fragrance technologies and their relevance to customers and consumers.
Provide guidance and mentorship to junior Marketing team members and support recruitment activities.