Senior Marketing Manager

HistoWiz•New York, NY

11d

About The Position

HistoWiz is seeking a strategic, hands-on Senior Marketing Manager to own and scale integrated marketing programs that build brand awareness, create demand, and contribute measurable commercial pipeline. The role combines marketing strategy with direct execution, using content, digital channels, events, email, campaigns, analytics, and an AI-first approach to research, production, personalization, optimization, and measurement. The Senior Marketing Manager will work closely with Sales, Technical and Business Partners, and scientific, pathology, operations, and product teams. The role translates scientific and technical capabilities into clear market-facing stories, develops campaigns for researchers and life-science organizations, and builds repeatable systems that turn engagement into qualified opportunities. It requires strong writing and operational skills, analytical judgment, curiosity about emerging AI capabilities, and high standards for scientific accuracy, brand quality, privacy, and responsible AI use. Success will be measured by marketing execution quality and commercial impact, including revenue growth quarter over quarter, awareness in priority markets, qualified inbound and campaign-generated opportunities, funnel conversion, engagement, organic visibility, event follow-through, and productivity gains from AI and automation.

Requirements

At least 5 years of progressive experience in B2B marketing, growth marketing, demand generation, content marketing, or integrated marketing; Manager- or Senior Manager-level experience is strongly preferred.
Bachelor's degree in Marketing, Communications, Life Sciences, Business, or a related field, or equivalent relevant experience.
Demonstrated ability to build and execute integrated campaigns that generate measurable demand, qualified leads, pipeline, or revenue impact.
Excellent writing, editing, messaging, and storytelling skills, including the ability to clarify technical or scientific concepts without oversimplifying them.
Hands-on experience with marketing automation or CRM platforms such as HubSpot, including segmentation, campaigns, workflows, nurturing, lead management, and reporting.
Strong working knowledge of digital marketing, SEO, website and landing-page optimization, email marketing, social media, analytics, and conversion testing.
Meaningful hands-on experience using generative AI tools in marketing workflows, with sound judgment about AI's appropriate use and the need for human expertise.
Analytical mindset and comfort using data to diagnose funnel performance, prioritize opportunities, and measure business impact.
Strong project-management skills and ability to lead cross-functional execution across scientific, commercial, creative, and operational stakeholders.
Comfort working in a fast-paced, entrepreneurial environment that requires both strategic thinking and direct execution.

Nice To Haves

Experience in biotech, pharma services, CROs, digital pathology, histology, diagnostics, life-sciences tools, healthcare, or another technical B2B market.
Experience marketing to scientists, R&D teams, pathologists, biotech or pharma organizations, AI companies, or research institutions.
Experience with account-based marketing, paid media, marketing attribution, enrichment or intent platforms, or AI-assisted lead-scoring and personalization tools.

Responsibilities

Develop and execute quarterly and annual integrated marketing plans aligned with commercial priorities, launches, customer segments, and revenue goals.
Own audience segmentation, positioning, messaging, campaign briefs, channel strategy, and go-to-market coordination for priority offerings and markets.
Partner with Sales, Business Development, scientific, pathology, operations, and product teams to turn customer needs and technical capabilities into campaigns and sales-enablement materials.
Build and optimize multichannel demand-generation programs across email, LinkedIn, paid digital, webinars, conferences, partnerships, websites and landing pages, and targeted account-based campaigns.
Own HubSpot campaign architecture, segmentation, lead nurturing, lifecycle workflows, lead scoring, commercial handoff via NetSuite, and funnel optimization.
Design A/B and multivariate tests across creative, offers, messages, audiences, landing pages, and nurture sequences to improve conversion and campaign ROI.
Use generative AI for research, ideation, drafting, content repurposing, personalization, competitive synthesis, campaign analysis, and production workflows, with human review for scientific and brand accuracy.
Develop reusable AI workflows, prompt libraries, templates, and automated processes to increase marketing lead generation and feed sales-qualified leads into NetSuite.
Own the editorial and campaign content calendar across social media, email, blogs, webinars, case studies, white papers, technical content, customer stories, company updates, and product or service announcements.
Translate scientific, histology, pathology, and technical information into clear, credible content for researchers, biotech and pharma teams, and other life-science audiences.
Develop executive and company thought-leadership programs, particularly on LinkedIn, and repurpose high-value technical material across formats and channels.
Maintain consistent HistoWiz messaging, visual identity, and quality standards across marketing materials.
Own website and landing-page optimization, including conversion paths, calls to action, user journeys, campaign pages, and performance improvements.
Lead organic search strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Create dashboards and recurring performance reviews connecting marketing activity to sourced and influenced pipeline, qualified leads, conversion rates, campaign ROI, channel efficiency, engagement, and organic visibility.
Maintain CRM and campaign data hygiene, attribution discipline, UTM standards, audience definitions, and reporting consistency across marketing programs.
Use performance data to decide what to stop, continue, or scale.
Lead marketing strategy and execution for conferences, webinars, workshops, partner programs, and scientific events, including pre-event targeting, on-site activation, and post-event lead conversion.
Coordinate internal teams, external agencies, freelancers, and vendors to deliver campaigns on schedule and within budget.
Manage concurrent priorities with clear owners, timelines, dependencies, and follow-through.