Senior Marketing Manager, Digital and Customer Experience

Standard Aero•Scottsdale, AZ

About The Position

The Senior Marketing Manager, Digital and Customer Experience is responsible for StandardAero’s global website, which informs stakeholders and drives company demand. The role will modernize the digital ecosystem—including the website, customer portal, and digital tools—to improve digital storytelling, guest engagement, and conversion across StandardAero’s digital experiences. The position leads digital strategy and platform management, owns website content authoring and publishing, develops personalized customer experiences, and improves UX/UI, accessibility, and conversion. It uses analytics to assess performance and guide content and experience improvements, and collaborates with development and IT teams on platform components and integrations. The role partners across marketing, business functions, and IT, supports onboarding new properties into the digital ecosystem, and may build and lead a small team in the future. The position is based in Scottsdale, Arizona; Dallas, Texas; or Cincinnati, Ohio.

Requirements

Must be authorized to work in the United States.
10 or more years of experience in web content development, CMS management, or digital experience platforms.
Deep, hands-on expertise with WordPress, particularly content authoring, components, and workflows.
Experience using CRM and marketing technology platforms, such as Salesforce Marketing Cloud or similar, for content-driven personalization.
Strong understanding of digital content strategy, UX principles, and conversion optimization.
Experience managing content across multiple sites or properties.
Experience with web analytics tools such as Google Analytics and Google Data Studio.
Basic to intermediate graphic design capabilities using Adobe Creative Suite or similar.
Knowledge of GEO, SEO, SEM, and site performance optimization.

Responsibilities

Establish a vision for digital platforms, including the website, portal, and tools, aligned with marketing and business objectives.
Identify opportunities to optimize the digital experience.
Own the website end-to-end using WordPress, focusing on governance, usability, scalability, and speed-to-market.
Manage vendors, external agencies, and internal partners for digital platforms.
Manage a small budget and build business cases for tools that support the digital customer experience vision.
Own content authoring and publishing across the digital portfolio.
Build, update, and optimize landing pages, property pages, offers, and seasonal campaigns.
Use platform capabilities such as WordPress components, templates, and content fragments to create dynamic, scalable, reusable content experiences.
Work with marketing, functional, and business teams to turn company priorities into compelling digital content.
Ensure content reflects digital storytelling, brand standards, and conversion best practices.
Design and implement personalized experiences with business marketing teams, using methods such as A/B and multivariate testing, rules-based testing, and geotargeting.
Align content with audience segments and customer journey stages.
Partner with the CRM team to deliver timely, relevant messaging to customers and prospects.
Translate insights into UX/UI enhancements that improve engagement and conversion.
Maintain strong visual storytelling and cohesive brand identity across digital platforms.
Contribute to or guide basic graphic design work for web assets, landing pages, and promotional visuals.
Lead testing strategies to improve the visual experience and site performance.
Apply WCAG 2.2 AA guidelines to audit, remediate, and maintain accessible web content, and promote accessibility best practices.
Use Google Analytics, Google Data Studio, or similar tools to evaluate content and platform performance.
Define KPIs and report engagement, conversion, and revenue contribution metrics.
Use data-driven insights to refine content strategy and user experience.
Identify opportunities and build business cases for tools that enhance the digital experience.
Collaborate with development and IT teams on WordPress or other digital platform components, integrations, and enhancements.
Ensure seamless CRM integration.
Maintain mobile responsiveness, page speed, heat mapping, and GEO and SEO standards.
Partner across marketing, business functions, and IT to align digital content with business priorities.
Support onboarding new properties into the digital ecosystem, including through mergers and acquisitions.
Build and lead a small team in the future to deliver the digital customer experience.