Senior Manager, Marketing Automations & Digital Experience Lead

Helix • United States - Remote,

4h • $144,000 - $186,000 • Remote

About The Position

Helix is seeking a Senior Manager, Marketing Automations & Digital Experience Lead to shape the website, systems, and operating practices that support marketing across clinical, research, and corporate audiences. The role sets the roadmap for marketing technology and digital experience, spanning CRM, website, marketing automation, and analytics. It translates marketing needs into technical requirements and delivery plans in coordination with IT, data teams, developers, and vendors.

The position builds and maintains campaign workflows, including audience segmentation, forms, nurture, routing, and data quality; owns the website as a marketing product; and establishes shared campaign taxonomy, intake, quality checks, and reporting practices. It also creates performance dashboards, uses testing and feedback to improve journeys and campaigns, and redesigns repeatable workflows around reusable AI tools grounded in Helix’s brand and market context. The role calls for deep hands-on expertise in at least one major marketing platform, along with the ability to grow expertise across the broader technology stack and help Marketing and Sales use these tools effectively.

Requirements

• Deep, hands-on subject-matter expertise in at least one major marketing platform, such as CRM (HubSpot), CMS (Sanity), or marketing automation (HubSpot and third-party connectors); technical curiosity to expand expertise across the broader technology stack.
• Experience building or improving marketing operations connecting CRM, marketing automation, a CMS, and analytics, and/or owning website or digital experience improvements.
• Working knowledge of information architecture, SEO, accessibility, and measurement.
• Ability to translate business needs into practical technical requirements and coordinate delivery with IT, data teams, developers, and vendors.
• Ability to configure marketing systems and troubleshoot campaign workflows while keeping the audience experience in view.
• Ability to use data and testing to identify problems, recommend improvements, and explain results to technical and nontechnical partners.
• Clear communication, ability to manage competing priorities, and ability to influence partners without relying on reporting lines.
• Ability to evaluate AI tools and outputs for brand and clinical accuracy, set practical safeguards, and protect confidential partner or campaign data.

Nice To Haves

• Experience with HubSpot and Sanity, or comparable CRM and CMS platforms.
• Experience marketing healthcare, diagnostics, genomics, life science, or research services.
• Experience with CRM integrations, SEO tools, or conversion optimization.

Responsibilities

• Set the roadmap for marketing technology and digital experience, prioritizing work across CRM, the website, marketing automation, and analytics.
• Translate marketing needs into technical requirements and delivery plans for CMS, CRM, integrations, and tracking, coordinating with IT, data teams, and vendors.
• Build and maintain CRM and marketing automation campaign workflows, including audience segmentation, forms, nurture, routing, and data quality.
• Own the website as a marketing product and improve its information architecture, content paths, conversion points, SEO, accessibility, and measurement.
• Establish shared campaign taxonomy, intake, quality checks, and reporting practices across clinical, research, and corporate communications.
• Create dashboards connecting campaign and channel performance with business, audience, and engagement goals.
• Use testing and feedback to improve digital journeys, campaign performance, and marketing technology investment decisions.
• Redesign repeatable marketing workflows around reusable AI tools grounded in Helix’s brand and market context.
• Help Marketing and Sales use marketing technology tools effectively.
• Evaluate AI tools and outputs for brand and clinical accuracy, establish practical safeguards, and protect confidential partner or campaign data.

Benefits

• Comprehensive health insurance with eligibility from date of hire and above-average employer-paid premium coverage.
• 12 weeks of Helix paid parental leave option.
• 401(k) with employer matching of up to 3% and 100% vesting on the date of hire.
• Comprehensive well-being benefits.
• Flexible PTO.
• Remote options for many roles and a home office stipend.
• Annual discretionary bonus of 15% of annual salary.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed