Senior Marketing Manager, Digital and Customer Experience

Standard Aero•Scottsdale, AZ

6d•Onsite

About The Position

The Senior Marketing Manager, Digital and Customer Experience is responsible for StandardAero’s global website and for modernizing the company’s digital ecosystem, including its website, customer portal, and other tools that support the customer experience. The role elevates digital storytelling, engagement, and conversion across digital experiences, aligning platforms and content with marketing and business objectives. The position owns the website end-to-end using WordPress, oversees digital content authoring and publishing, and collaborates with marketing, business, functional, development, and IT teams. It also guides personalization, customer journey orchestration, UX/UI improvements, conversion optimization, accessibility, analytics, platform integrations, and performance management. The role manages vendors and a small budget, develops business cases for digital investments, and may build and lead a small team in the future. The position is based in Scottsdale, Arizona; Dallas, Texas; or Cincinnati, Ohio.

Requirements

Must be authorized to work in the United States.
10+ years of experience in web content development, CMS management, or digital experience platforms.
Deep, hands-on expertise with WordPress, particularly content authoring, components, and workflows.
Experience using CRM and marketing technology platforms such as Salesforce and Marketing Cloud, or similar platforms, for content-driven personalization.
Strong understanding of digital content strategy, UX principles, and conversion optimization.
Experience managing content across multiple sites or properties.
Experience with web analytics tools such as Google Analytics and Google Data Studio.
Basic to intermediate graphic design capabilities using Adobe Creative Suite or similar tools.
Knowledge of GEO, SEO, SEM, and site performance optimization.

Responsibilities

Establish a vision for the website, customer portal, and digital tools in alignment with marketing and business objectives.
Identify opportunities to optimize digital experiences and own the website end-to-end using WordPress, focusing on governance, usability, scalability, and speed-to-market.
Manage vendors, external agencies, and internal partners for digital platforms.
Manage a small budget and build business cases for investment in tools that support the digital customer experience.
Own content authoring and publishing across the digital portfolio; build, update, and optimize landing pages, property pages, offers, and seasonal campaigns.
Use platform capabilities such as WordPress components, templates, and content fragments to create dynamic, scalable, reusable content experiences.
Partner with marketing, functional, and business teams to turn company priorities into compelling digital content that follows brand standards, digital storytelling, and conversion best practices.
Design and implement personalized experiences, including A/B and multivariate testing, rules-based testing, and geo-targeting, in collaboration with business marketing teams.
Align content with audience segments and customer journey stages, and partner with the CRM team to deliver timely, relevant messaging to customers and prospects.
Translate insights into UX/UI enhancements that improve engagement and conversion, and maintain visual storytelling and cohesive brand identity across digital platforms.
Contribute to or guide light graphic design for web assets, landing pages, and promotional visuals.
Lead testing strategies to improve visual experience and site performance.
Apply WCAG 2.2 AA to audit, remediate, and maintain accessible web content, and promote accessibility best practices across teams.
Use Google Analytics, Google Data Studio, or similar tools to evaluate content and platform performance; define KPIs and report engagement, conversion, and revenue contribution.
Use data-driven insights to refine content strategy and user experience, and identify and build business cases for tools that can enhance digital experiences.
Collaborate with development and IT teams on WordPress or other platform components, integrations, and enhancements; ensure seamless CRM integration.
Maintain standards for mobile responsiveness, page speed, heat mapping, GEO, and SEO.
Collaborate across marketing, business, functional, and IT teams to align digital content with business priorities.
Support onboarding new properties into the digital ecosystem, including through mergers and acquisitions.
Build and lead a small team in the future to deliver the digital customer experience.