Marketing Automations Manager, Digital Communications

Harris Blitzer Sports & Entertainment•Camden, NJ

3d•$95,000 - $115,000•Onsite

About The Position

HBSE is seeking a Marketing Automations Manager, Digital Communications to support and advance its email, SMS, audience, and marketing automation capabilities. The role leads the technical execution, administration, and optimization of Salesforce Marketing Cloud and related marketing technology platforms while supporting campaign execution, audience segmentation, automation, data integrations, and campaign performance. The Manager partners with Marketing, Sales, Analytics, Creative, Content, and Technology teams to develop scalable digital communication solutions, execute campaigns, identify operational efficiencies, and ensure best practices across email and SMS programs. The role also serves as a subject matter expert, providing platform training, documentation, technical support, and cross-functional knowledge sharing. As part of HBSE's Digital Marketing Team, the position helps advance the marketing technology ecosystem and audience engagement strategies. Work is generally performed primarily from the 76ers' office in Camden, New Jersey. Occasional travel between HBSE offices may be required, along with flexibility to work extended hours, including nights, weekends, and holidays as needed.

Requirements

At least 5 years of relevant email and SMS marketing or CRM experience.
Strong technical proficiency in Salesforce Marketing Cloud and features including Email Studio, Automation Studio, Data Intelligence, Journey Builder, and Audience Builder.
Experience with audience segmentation and dynamic content tools integrated with Salesforce Marketing Cloud, such as GrowthLoop.
Experience building email templates optimized for mobile.
AMPscript experience and basic HTML and CSS knowledge.
CRM, data management, SQL, reporting, and analytics experience.
Excellent communication skills and the ability to present ideas clearly and concisely.
Ability to multitask across concurrent assignments, prioritize effectively, adapt quickly to changing priorities and roles, and work well under pressure.

Nice To Haves

Passion for staying up to date with email marketing trends and best practices.

Responsibilities

Serve as the primary administrator and technical resource for Salesforce Marketing Cloud, Salesforce Personalization (Interaction Studio), Marketing Cloud Intelligence, and related marketing technology platforms.
Manage Salesforce Marketing Cloud user access and permissions, contact database maintenance, data extensions, automations, API integrations, platform troubleshooting, and data governance.
Support the development, maintenance, and optimization of email preference centers across brands, including subscriber management, reporting, and user experience enhancements.
Contribute to monitoring email deliverability, inbox placement, sender reputation, and compliance with CAN-SPAM, GDPR, and other applicable privacy regulations.
Design, build, and optimize segmented email campaigns, dynamic content, automated workflows, and multi-channel customer journeys across email and SMS.
Build, maintain, and optimize member, client, and campaign audiences using Salesforce Marketing Cloud, GrowthLoop, and related platforms.
Contribute to automated reporting and dashboard solutions using Salesforce, PowerBI, and related tools to provide insights into campaign performance, audience engagement, customer behavior, and revenue attribution.
Partner with Analytics and CRM teams to enhance reporting capabilities, improve data visibility, and support data-driven decisions.
Manage end-to-end email execution, including audience selection, segmentation, campaign configuration, testing, deployment, quality assurance, performance analysis, and optimization across HBSE brands, primarily the Philadelphia 76ers, New Jersey Devils, and Prudential Center.
Provide technical support, documentation, training, and cross-functional knowledge sharing to build team capabilities and platform adoption.
Regularly build tests within digital communications campaigns to gain insights into fan habits and behaviors.
Develop and maintain working knowledge of SMS marketing platforms, audience strategies, and best practices, and provide backup support for channel operations as needed.