Marketing Communications Consultant - Digital Marketing & Training

Caterpillar Inc.•Irving, TX

4d•$112,710 - $169,060•Onsite

About The Position

Caterpillar’s Remanufacturing Division is hiring a Marketing Communications Consultant in Irving, Texas. The role owns customer- and dealer-facing marketing across digital channels, branded merchandise, and training. It leads recurring web and email communications, selected paid media, branded merchandise management, and the maintenance, improvement, and execution of training programs, while managing associated program budgets. The position supports customer experience and growth by improving channel discoverability and engagement, coordinating agencies and stakeholders, and keeping training resources current, accessible, and scalable. It requires customer focus, disciplined project management, strong cross-functional communication, attention to detail, and the ability to prioritize in a fast-moving environment. The position is onsite five days per week, with travel of less than 15%.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field, or 8–10 years of equivalent work experience.
Experience managing digital marketing channels, including web, eCommerce, email, paid media, and social.
Working knowledge of Salesforce Marketing Cloud, Google Analytics, SEO and search, audience segmentation, and personalization.
Experience managing branded merchandise or promotional items, including vendor coordination and inventory.
Experience developing or maintaining customer, dealer, or employee training programs and materials.
Strong project management skills, including coordinating multiple stakeholders, agencies, timelines, and budgets.
Experience managing budgets, including forecasting, tracking spend, and ensuring timely invoice processing and payments.
Ability to interpret performance measures and use insights to improve marketing execution.
Strong attention to detail and proficiency with Microsoft 365 and workflow tools such as Workfront.
Ability to communicate clearly in written, verbal, and presentation formats, adapt messages to the audience, and maintain accuracy in customer-facing work.
Ability to collaborate constructively across functions, regions, facilities, agencies, and stakeholder groups.
Ability to build productive relationships with internal partners, agencies, vendors, dealers, and other stakeholders.
Ability to balance innovation and pragmatism when improving marketing execution, experiences, content, and scalable processes.
Customer-back mindset when developing digital content, communications, branded merchandise, and training programs.
All eligible candidates must pass background and drug and alcohol screenings before hire.

Nice To Haves

Experience using Copilot or similar AI tools to work more efficiently, improve quality, and move work forward.

Responsibilities

Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
Plan and execute customer and dealer email communications aligned with business priorities and brand standards.
Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring.
Support campaign development and execute annual marketing plans with internal partners and industry teams.
Track channel performance indicators, including impressions, clicks, web activity, attributable sales, email open and click-through rates, and leads, to improve future execution.
Develop product-specific value messaging and sales content, including support for new product introductions.
Manage Cat Reman branded merchandise, including item selection, ordering, inventory, and fulfillment.
Ensure merchandise aligns with Caterpillar brand standards and approved supplier requirements.
Coordinate with vendors and internal stakeholders on merchandise timelines, budgets, approvals, and quality.
Support dealer, customer, and internal merchandise requests tied to business priorities.
Track merchandise inventory, spending, and usage to forecast needs and use available resources effectively.
Maintain and update Virtual Cat Reman U online training content and help learners access current resources.
Improve trainer certification curriculum, facilitation materials, student resources, and dealer and regional playbooks for the Next Level instructor-led training program.
Coordinate marketing-led training offerings at Caterpillar facilities and support locally delivered sessions.
Track training registration, attendance, budget, learner completion, and participant feedback to improve program effectiveness.
Coordinate with stakeholders to keep training content current, practical, and aligned with customer and dealer needs.
Collaborate across Cat Reman, On-Highway Truck Engines, product groups, industry teams, agencies, facilities, and other internal partners.
Prioritize work against business objectives, customer needs, available capacity, and delivery risk.
Provide clear status updates, document critical handoffs, and escalate decisions or constraints early.
Direct, review, and approve agency work while retaining internal ownership of outcomes.
Manage assigned program budgets, maintain accurate forecasts, track spending, and ensure effective use of funds and timely invoice and payment processing.
Use workflow and project management tools such as Workfront and apply consistent content tagging and metadata practices to keep work organized and on schedule.