Marketing Communications Specialist, Consultant

Blue Shield of California • Oakland, CA

7d • Hybrid

About The Position

The Marketing Communications Specialist, Consultant is part of the Member Marketing team, which educates members about their benefits, encourages benefit utilization, and reminds members to participate actively in their health journey. Reporting to the Senior Manager, Member Health Marketing Communications, this role develops and implements member communications strategies and tactical plans designed to encourage health behavior change and actions that improve health. The position leads cross-functional collaboration and campaign execution, using member insights, segmentation, digital-first channel strategies, and measurement to support better health outcomes and Blue Shield quality and cost-of-health-care goals.

The organization’s leadership model emphasizes developing leaders at all levels and creating opportunities for personal, professional, and financial growth. The role follows a hybrid workplace model that balances in-person collaboration with flexibility; for most teams, this means working in the office two days each week. Employees who live more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

Requirements

• Bachelor’s degree, or a high school diploma/GED plus four years of additional relevant experience in lieu of a degree.
• At least 7 years of prior relevant experience in marketing communications strategy and implementation.
• Ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement.
• Strong written and verbal communication, interpersonal, negotiation, and stakeholder-management skills.
• Strong cross-functional project and organizational leadership skills, including the ability to influence and align stakeholders and decision-makers.
• Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical and quantitative skills.
• Proficiency with advanced features of Excel, PowerPoint, and Word.

Nice To Haves

• Experience in health insurance or another highly regulated industry, including health literacy experience.
• Knowledge of health insurance marketing, healthcare education, and/or behavior-change principles and practices.
• Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid.

Responsibilities

• Lead cross-functional teams across multiple business units to align priorities and develop comprehensive communications strategies.
• Develop omnichannel communications strategies and implement tactical plans that drive health actions or behavior change and support Blue Shield quality and cost-of-health-care goals.
• Identify member insights that lead to creative marketing communications strategies and tactics, including messaging, positioning, and media choices that maximize results.
• Develop member segmentation and channel strategies with a digital-first mindset.
• Lead day-to-day project execution and delivery with stakeholders and cross-functional teams, including preparing creative briefs, managing tasks and schedules, routing stakeholder reviews, overseeing quality assurance, and preparing project-status reports and communications.
• Manage project budgets, invoice tracking, and forecasting.
• Develop campaign measurement strategies; use data to measure success and continually optimize results, including click-through rates, response rates, action rates, and list health; and report results to stakeholders and leadership.
• Ensure campaign touchpoints use clear, health-literate, cohesive messaging to create a seamless member experience across channels and guide members toward actions that support better health outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior