Marketing Communications Specialist, Consultant

Blue Shield of California • Oakland, CA

8d • $125,736 - $188,728 • Hybrid

About The Position

The Marketing Communications Specialist, Consultant works on the Member Marketing team, which educates members about their benefits, encourages benefit utilization, and prompts members to participate actively in their health journey. Reporting to the Senior Manager, Member Health Marketing Communications, this role develops and implements member communications strategies and tactical plans to encourage health behavior changes and actions that improve health.

The role leads cross-functional collaboration and campaign execution, develops digital-first member segmentation and channel strategies, and uses campaign data to evaluate and optimize results. It also manages project budgets and ensures clear, health-literate, cohesive communications across campaign touchpoints. The position follows a hybrid workplace model; most teams work in the office two days per week. Employees living more than 50 miles from an office work with their manager to determine in-office time based on business need.

Requirements

• Bachelor's degree, or a high school diploma/GED plus four years of additional relevant experience in lieu of a degree.
• At least seven years of prior relevant experience in marketing communications strategy and implementation.
• Ability to independently develop, implement, and evaluate marketing plans and processes, including identifying opportunities for improvement.
• Strong written and verbal communication, interpersonal, negotiation, and stakeholder-management skills.
• Strong cross-functional project and organizational leadership skills, including the ability to influence and align stakeholders and decision-makers.
• Self-directed and results-oriented, with strong problem-solving skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical and quantitative skills, including proficiency with advanced features of Excel, PowerPoint, and Word.

Nice To Haves

• Experience in health insurance or another highly regulated industry, including health-literacy experience, is strongly preferred.
• Knowledge of health insurance marketing, healthcare education, and/or behavior-change principles and practices is preferred.
• Experience with Adobe Workfront, Customer Journey Analytics (CJA), Jira, Smartsheet, and/or Lucid is a plus.

Responsibilities

• Lead cross-functional teams across business units to align priorities and develop comprehensive communications strategies.
• Develop omnichannel communications strategies and tactical plans that drive health actions or behavior change and support Blue Shield quality and cost-of-health-care goals.
• Identify member insights and use them to develop creative communications strategies and tactics, including messaging, positioning, and media choices.
• Develop member segmentation and channel strategies with a digital-first mindset.
• Lead day-to-day project execution and delivery with stakeholders and cross-functional teams, including creative briefs, project tasks and schedules, stakeholder reviews, quality assurance, and project-status reporting.
• Manage project budgets, invoice tracking, and forecasting.
• Develop campaign measurement strategies, evaluate and optimize results using data such as click-through, response, and action rates and list health, and report results to stakeholders and leadership.
• Ensure campaign touchpoints use clear, health-literate, cohesive messaging that creates a seamless member experience and guides members toward actions supporting better health outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior