Marketing Communications Consultant - Digital Marketing & Training

Caterpillar•Irving, TX

4d•Onsite

About The Position

Caterpillar’s Remanufacturing Division is seeking a Marketing Communications Consultant to own Cat Reman’s customer- and dealer-facing marketing across digital channels, branded merchandise, and training. The position is located in Irving, Texas and requires working onsite five days per week. It leads recurring web and email communications, selected paid media, branded merchandise management, and the maintenance, improvement, and execution of high-visibility training programs, while managing associated program budgets. The role supports customer experience and business growth by improving channel discoverability and engagement, coordinating agencies and stakeholders, and keeping training resources current, accessible, and scalable. Success requires customer focus, disciplined project management, cross-functional communication, attention to detail, and the ability to prioritize in a fast-moving environment. Travel is less than 15%.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field, or 8–10 years of equivalent work experience.
Experience managing digital marketing channels, including web, eCommerce, email, paid media, and social.
Working knowledge of Salesforce Marketing Cloud, Google Analytics, SEO and search, audience segmentation, and personalization.
Experience managing branded merchandise or promotional items, including vendor coordination and inventory.
Experience developing or maintaining customer, dealer, or employee training programs and materials.
Strong project management skills, including coordinating multiple stakeholders, agencies, timelines, and budgets.
Experience managing budgets, including forecasting, tracking spending, and ensuring timely invoice processing and payments.
Ability to interpret performance measures and use insights to improve marketing execution.
Strong attention to detail and proficiency with Microsoft 365 and workflow tools such as Workfront.
Ability to apply customer focus, collaboration, creativity, effective communication, relationship management, and marketing communications skills.
Must successfully complete pre-employment background and drug and alcohol screenings.
Must be able to work onsite five days per week in Irving, Texas.
Travel is less than 15%.

Nice To Haves

Experience using Copilot or similar AI tools to work more efficiently, improve quality, and move work forward.

Responsibilities

Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
Plan and execute customer and dealer email communications aligned with business priorities and brand standards.
Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring.
Support campaign development and execute annual marketing plans with internal partners and industry teams.
Track channel performance indicators, including impressions, clicks, web activity, attributable sales, open rates, click-through rates, and leads, and use the results to improve execution.
Develop product-specific value messaging and sales content as needed, including support for new product introductions.
Manage Cat Reman branded merchandise, including item selection, ordering, inventory, and fulfillment.
Ensure merchandise aligns with Caterpillar brand standards and approved supplier requirements.
Coordinate with vendors and internal stakeholders on merchandise timelines, budgets, approvals, and quality.
Support dealer, customer, and internal merchandise requests tied to business priorities.
Track merchandise inventory, spending, and usage to forecast needs and use resources effectively.
Maintain and update Virtual Cat Reman U online training content and help learners access current resources.
Improve trainer certification curriculum, facilitation materials, student resources, and dealer and regional playbooks for the Next Level instructor-led training program.
Coordinate marketing-led training offerings at Caterpillar facilities and support locally delivered sessions.
Track training registration, attendance, budget, learner completion, and participant feedback to improve program effectiveness.
Coordinate with stakeholders to keep training content current, practical, and aligned with customer and dealer needs.
Collaborate across Cat Reman, On-Highway Truck Engines, product groups, industry teams, agencies, facilities, and other internal partners.
Prioritize work according to business objectives, customer needs, available capacity, and delivery risk.
Provide clear status updates, document critical handoffs, and escalate decisions or constraints early.
Direct, review, and approve agency work while maintaining internal ownership of outcomes.
Manage assigned program budgets, maintain accurate forecasts, track spending, and ensure effective use of available funds and timely invoice and payment processing.
Use workflow and project management tools such as Workfront and apply consistent content tagging and metadata practices to keep work organized, trackable, and on schedule.