Digital Marketing Communications Coordinator

THE BANK OF COMMERCE•Idaho Falls, ID

1d•Onsite

About The Position

The Digital Marketing Communications Coordinator manages customer-facing and employee-facing communications across The Bank's digital communication platforms. The role supports the development, distribution, and maintenance of content that strengthens the bank's brand, enhances employee engagement, and ensures customers receive accurate, timely, and consistent information. Working closely with the Marketing Director and Operations leadership, the coordinator contributes to the bank's communication strategy through website content, employee communications, email marketing campaigns, intranet resources, and digital campaign messaging, while ensuring alignment with bank policies, procedures, and regulatory requirements. The position manages and maintains website content, coordinates website enhancements with internal stakeholders and external vendors, and monitors accuracy, consistency, and user experience. It creates and distributes customer email campaigns and marketing communications, supports launches and customer education, and maintains communication calendars. It also administers employee newsletters and updates, supports organizational and leadership announcements, and maintains intranet content and employee resources. The coordinator monitors email and website performance, assists with reporting and analysis, and provides recommendations based on communication data. The role also participates in communication review and approval processes, works with Operations leadership to verify content accuracy, and supports compliance with applicable banking standards and guidelines.

Requirements

Excellent written, verbal, editing, and proofreading skills.
Strong attention to detail and organizational skills.
Ability to manage multiple projects and deadlines simultaneously.
Strong project coordination and time-management abilities.
Ability to work independently and collaborate effectively with cross-functional teams.
Understanding of branding, marketing communications, and content strategy.
Ability to interpret data and provide meaningful communication insights.
Proficiency in Microsoft Office applications and digital communication tools.

Nice To Haves

Associate's or bachelor's degree in Marketing, Communications, Journalism, Business, Public Relations, or a related field.
Two or more years of experience in marketing, communications, content management, digital marketing, or a related role.
Experience managing website content and digital communication platforms.
Experience with email marketing platforms and content management systems.

Responsibilities

Manage and maintain website content, ensuring it is accurate, current, and aligned with organizational objectives.
Update product and service information as needed.
Coordinate website enhancements with internal stakeholders and external vendors.
Monitor website content for accuracy, consistency, and user experience, and help identify opportunities to improve effectiveness and engagement.
Create, schedule, and distribute customer email marketing campaigns.
Assist in developing customer-facing marketing communications and promotional messaging.
Support product launches, service announcements, and customer education initiatives.
Maintain communication calendars to ensure timely and coordinated messaging.
Ensure consistent messaging across customer communication channels.
Enhance employee communication efforts, including administering, editing, and distributing employee newsletters and internal updates.
Support organizational announcements and leadership communications.
Maintain department intranet content, resources, and employee reference materials.
Help ensure employees receive timely and relevant information about organizational initiatives.
Monitor email campaign performance and engagement metrics and track website traffic, user engagement, and content performance.
Assist with campaign reporting and analysis and provide recommendations based on communication performance data.
Support ongoing optimization of communication strategies and content effectiveness.
Ensure communications align with the bank's policies, procedures, and strategic objectives.
Work with Operations leadership to verify content accuracy and operational consistency.
Participate in communication review and approval processes.
Maintain awareness of regulatory requirements affecting customer and employee communications and support compliance with applicable banking standards and guidelines.