Digital Marketing & Communications Manager

Soprema•Wadsworth, OH

18h

About The Position

The Digital Marketing & Communications Manager oversees SOPREMA’s digital marketing and marketing communications functions, including website content and performance, social media, email marketing, digital campaigns, and content development. The role manages communications supporting product launches, customer engagement, lead generation, events, and other business priorities while maintaining consistency across marketing channels. Working with marketing, sales, product management, technical services, HR, leadership, and other stakeholders, the manager coordinates content and campaigns that support SOPREMA’s brands, products, and market segments. The position also leads the Marketing Communications Specialist and Digital Marketing Solutions Specialist, providing direction and development so projects are completed accurately, efficiently, and on schedule. Success requires strong communication, project management, and people leadership skills, the ability to translate technical information into customer-focused content, and the ability to manage multiple priorities in a fast-paced environment.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Marketing, Integrated Marketing, or a related field.
7–10 years of experience in marketing, communications, digital marketing, or a related discipline.
Experience developing and executing communication strategies across multiple channels.
Experience managing website content, digital marketing campaigns, and social media programs.
Experience leading projects and coordinating cross-functional initiatives.
Experience supervising, mentoring, or leading team members.
Strong understanding of content management systems (CMS), website management, and digital marketing best practices.
Exceptional written, verbal, and presentation communication skills.

Nice To Haves

Experience with SEO, website analytics, and digital performance measurement tools.
Experience with email marketing platforms and marketing automation systems.
Understanding of paid digital media, including search and social advertising.
Experience working with external agencies, developers, and creative partners.
Experience supporting executive communications, internal communications, or corporate communications initiatives.

Responsibilities

Lead the development and execution of internal and external communication strategies that support company objectives and strengthen the SOPREMA brand.
Oversee the creation, review, and distribution of content across email, websites, social media, newsletters, press releases, and sales support materials.
Maintain consistent messaging, tone, voice, and brand standards across communications.
Collaborate with leadership, sales, HR, product management, and business stakeholders on messaging for product launches, company initiatives, events, employee communications, and announcements.
Provide editorial oversight to ensure content is accurate, clear, engaging, and aligned with business objectives.
Use audience insights, engagement metrics, and best practices to improve communication effectiveness.
Oversee website strategy, content governance, optimization, accuracy, usability, and performance.
Coordinate website enhancements, functionality improvements, maintenance, and development with internal stakeholders and external partners.
Ensure website content follows brand standards, messaging priorities, SEO best practices, and digital strategy.
Support development of web pages, landing pages, microsites, and digital experiences for campaigns and business initiatives.
Monitor website performance and user behavior and identify opportunities for optimization and growth.
Lead social media strategy and execution across priority platforms.
Manage the social media content calendar and ensure it aligns with marketing campaigns, business initiatives, corporate priorities, and brand positioning.
Monitor social media engagement, audience growth, and platform performance, and recommend improvements.
Support community management and social media engagement best practices.
Plan, coordinate, and execute integrated digital marketing campaigns for lead generation, brand awareness, customer engagement, and business growth.
Lead email marketing, marketing automation, paid media initiatives, and other digital marketing activities.
Align campaign objectives, messaging, and performance expectations with marketing, sales, product management, and business leaders.
Oversee campaign development, timelines, content creation, deployment schedules, and reporting.
Use performance data and analytics to optimize campaigns and improve results.
Lead, coach, and develop the Marketing Communications Specialist and Digital Marketing Solutions Specialist.
Set priorities, manage workloads, provide mentorship and performance feedback, and support professional development for direct reports.
Foster a collaborative, accountable, results-oriented team environment.
Manage relationships with external agencies, consultants, vendors, developers, and media partners as needed.
Serve as a strategic communications and digital marketing partner to stakeholders across the organization.
Support key business initiatives, corporate communications, change management, and crisis communications as needed.
Ensure consistency across customer-facing and employee-facing communications and digital experiences.
Perform other responsibilities as assigned.