Digital Marketing Communications Specialist

Smith & Wesson Brands•Maryville, TN

22h•Onsite

About The Position

Gemtech is hiring an in-office, non-remote Digital Marketing Communications Specialist in Maryville, Tennessee. The role supports digital marketing communications across email, SMS, website, social media, and product and promotional campaigns. The specialist will coordinate content and creative assets, maintain customer messaging and audience segments, publish and update digital content, monitor performance, and follow approved consent, privacy, and platform requirements. The role may also support trade shows, dealer events, media activations, and product launches. The position requires a bachelor’s degree in marketing, marketing communication, or a related field and 2–3 years of related experience in website management and email and SMS marketing. The specialist should have strong writing and editing skills, be organized and proactive, and be able to collaborate, learn new processes, and manage multiple responsibilities in a deadline-oriented environment. The role is based in a normal office environment, but work within the Smith & Wesson manufacturing facility may involve noise, chemicals, dust, temperature variation, moving machinery, confined spaces, vibration, and other manufacturing hazards. Safety glasses with side shields and hearing protection are required on the manufacturing floor; additional PPE, including safety footwear, may be required for certain tasks. The role involves extended sitting and computer use, and the employee must be comfortable around firearms.

Requirements

Bachelor’s degree in marketing, marketing communication, or a related field.
Minimum of 2–3 years of related experience in website management and email and SMS marketing.
Knowledge of Google Analytics, web content management, email and SMS marketing software, and SEO best practices.
Strong writing and editing skills, with a track record of creating content for consumers.
Self-motivated, independent, and proactive, with organization, professionalism, and attention to detail.
Familiarity and willingness to work in a deadline-oriented, fast-paced team environment.
Strong collaboration and relationship-building skills.
Ability to think strategically and work independently while managing multiple responsibilities and projects.
Demonstrated ability to adapt to and learn new processes.
Must be comfortable around firearms.
Able to meet the stated physical demands, with reasonable accommodations available as described in the posting.

Nice To Haves

Experience with the Adobe Creative Suite is preferred but not required.
Basic HTML is preferred but not required.
Knowledge of basic UI/UX design principles.

Responsibilities

Build, test, schedule, and deploy email and SMS campaigns for product launches, promotions, consumer education, and e-commerce objectives.
Maintain audience segments and approved automated messaging flows for customer acquisition, engagement, repeat purchases, and retention.
Coordinate campaign copy, creative assets, links, and landing pages to provide a consistent customer experience.
Update website content, product information, promotional pages, and campaign landing pages.
Execute the social publishing calendar, monitor community activity, and route customer questions to appropriate resources.
Apply SEO fundamentals to website content and identify opportunities to improve discoverability and engagement.
Track email and SMS revenue, conversion rates, clicks, subscriber growth, unsubscribes, and other agreed-upon performance measures.
Report website traffic, social engagement, and campaign results, with practical recommendations for improvement.
Follow approved processes for subscriber consent, messaging, privacy, and platform requirements.
Support trade shows, dealer events, media activations, and product launches within the role’s functional area.