Marketing Communications Consultant

Caterpillar Inc.•Irving, TX

18h•$97,530 - $146,290•Onsite

About The Position

Caterpillar’s Electric Power Division (EPD) is seeking a Marketing Communications Consultant to support marketing campaign execution, including creative development. EPD provides integrated solutions, parts, and services for commercial and industrial electric power customers worldwide, including applications that support hospitals, emergency power needs, critical infrastructure, data centers, and municipalities. The consultant will lead the development and execution of the Rental Power marketing campaign, establish creative direction and messaging, and coordinate communications plans with subject matter experts and internal and external partners. The role develops communications across multiple channels, supports the global dealer network, manages influencer initiatives and email nurture campaigns, and uses performance data and customer insights to optimize campaign impact. The position is based in Irving or Houston, Texas, and requires working in the office five days a week. Travel of up to 15% is required. Domestic relocation assistance and visa sponsorship are not offered.

Requirements

Knowledge of customer-focused values and practices, and ability to apply customer needs and satisfaction to business decisions and customized solutions.
Knowledge of collaborative techniques and ability to work constructively with diverse individuals and groups.
Knowledge of creative approaches, tools, and techniques and ability to apply them in business situations.
Understanding of effective communication concepts, tools, and techniques, and ability to transmit, receive, and interpret information effectively.
Knowledge of relationship management techniques and ability to maintain healthy working relationships with clients, vendors, and peers.
Knowledge of promotional and marketing communications techniques and ability to combine marketing channels and tools to communicate with the market.

Nice To Haves

2+ years of experience in marketing or field-based roles.
Experience developing thought leadership content.
Demonstrated ability to use promotional and marketing techniques to drive outcomes.
Experience with project planning and budget management.

Responsibilities

Lead development and execution of the Rental Power marketing campaign, including creative direction, messaging, and communications plans.
Work with subject matter experts to understand business expectations and formulate content plans, partnering with internal and external teams to execute them.
Create and oversee internal and external communications materials across multiple channels while maintaining Caterpillar and Electric Power brand voice consistency.
Monitor and evaluate marketing performance using analytics, customer insights, and business results to optimize campaigns and measure impact.
Develop and deliver relevant, timely, and engaging communications for the global dealer network.
Develop and manage influencer marketing initiatives to amplify brand reach, strengthen credibility, and connect with priority audiences.
Oversee email nurture campaigns, including audience segmentation, content planning, creative direction, messaging best practices, and performance optimization.