Digital Marketing and Communications Manager

SSP•Ashburn, VA

3d•$90,000 - $98,500•Hybrid

About The Position

SSP America is seeking a hands-on Digital Marketing and Communications Manager to bring its digital marketing and communications channels into one clear, well-managed system. SSP America operates restaurants, bars, and retail in airports and travel locations across the United States and Canada. The role reports to the Director of Marketing and Communications and serves as the day-to-day owner of digital channels, partnering with MarCom colleagues, field teams, airports, brands, and business partners to keep content accurate, on brand, and useful. The manager oversees SharePoint, Viva Engage, social media, newsletters, SMS/texting, the website, digital advertising, and the digital asset library. The role creates and manages content, maintains publishing schedules and review workflows, plans and tracks advertising, administers the MarCom SharePoint site, and measures channel performance. The manager also uses AI-powered and digital tools responsibly to improve research, content creation, optimization, and workflows. This position is hybrid, with three days in the office. Compensation is $90,000–$98,500 per year, and the role is eligible for a bonus. Travel of approximately 25%–30% within the U.S. and Canada, including overnight stays, is required. Overnight, weekend, and holiday work may be required as business needs dictate. Candidates must be able to establish and maintain eligibility to work in the United States and pass and maintain criminal background and applicable airport security checks.

Requirements

Strong writing, editing, and visual content skills.
Hands-on experience managing social media platforms and digital content.
Strong project management and organizational skills, including the ability to manage multiple projects and deadlines simultaneously.
Ability to manage details, maintain accurate information, protect brand standards, and coordinate work with multiple stakeholders in a fast-moving environment.
Experience tracking digital performance with analytics tools and translating results into practical recommendations.
Ability to establish and maintain eligibility to work in the United States.
Ability to travel approximately 25%–30% within the U.S. and Canada, including overnight stays.
Flexibility to work overnight, weekend, and holiday hours as business needs require.
Ability to pass and maintain a criminal background check and, as required, meet airport security requirements such as TSA, FAA, Transport Canada, and other applicable clearances.

Nice To Haves

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, Graphic Design, or a related field.
5 to 7 years of experience in digital marketing, corporate communications, social media, content management, or a related role.
Experience in a multi-unit, fast-paced industry such as travel, hospitality, food and beverage, or retail.
Experience with SharePoint or similar intranet platforms, content management systems, and email or texting tools.
Proficiency with Canva, Adobe Creative Suite, and Microsoft 365.
Photography and video editing skills.

Responsibilities

Manage day-to-day operation of SharePoint, Viva Engage, social media, newsletters, SMS/texting, the website, digital advertising, and emerging platforms.
Build and maintain content calendars, project timelines, publishing schedules, and review workflows.
Create and manage on-brand digital content, including graphics, video, infographics, digital ads, and SMS artwork.
Take, edit, and manage photography and video for airport openings, social posts, internal events, and other business priorities, working with SSP America's professional photographer.
Plan, place, and track digital advertising, including Google and social media buys.
Maintain the corporate website through quarterly reviews and new content projects, keeping content accurate and on brand.
Administer the MarCom SharePoint site, including governance, training and support for departmental administrators, quarterly audits, and management of the digital asset library.
Create toolkits, templates, and guidance to help leaders and field teams participate in digital communications and social media consistently and in line with the brand.
Monitor digital conversations and industry trends for content opportunities and reputation issues that may require escalation.
Track performance across social media, the website, email, and digital campaigns, and prepare dashboards and insights to identify results and improvements.
Use AI-powered and digital tools responsibly to accelerate research, drafting, editing, content optimization, and workflows.
Collaborate with MarCom colleagues, field teams, airports, brands, and business partners to keep digital content accurate, on brand, and useful.