Digital Marketing and Communications Specialist

Arizona State University•Tempe, AZ

2d•$53,000 - $58,500

About The Position

The Digital Communications & Marketing Specialist supports the communication and marketing functions of the Herberger Institute for Design and the Arts at Arizona State University. The role develops and deploys social media strategies, curates content for social media and website use, and cultivates content to maintain and enhance the Institute’s strategic online presence. It monitors and reports social media and website analytics, contributes to Institute-wide digital communication efforts, and assists with capturing audio, video, and photographic content in support of communications and marketing.

Requirements

Bachelor's degree and three years of experience appropriate to the area of assignment or field, or an equivalent combination of experience and/or training demonstrating comparable knowledge, skills, and abilities.

Nice To Haves

Evidence of effective communication skills.
Experience developing effective social media campaigns.
Experience developing email marketing campaigns.
Experience using Google Analytics, Salesforce, Salesforce Marketing Cloud/Marketing Cloud Account Engagement, Exact Target, Hootsuite, Social Media Studio, or related analytical tools.
Demonstrated knowledge of managing paid digital and social campaigns.
Experience structuring, managing, and tracking Salesforce Marketing Cloud/Marketing Cloud Account Engagement email campaigns, analytics, and subscribers.
Experience working in higher education and/or an executive environment.

Responsibilities

Develop and execute social media strategies.
Maintain a social media and website content calendar.
Attend events to conduct real-time social media promotion.
Research trends and innovations in digital marketing.
Research and develop brand-specific, strategic content for targeted distribution over the Office of the President social media channels.
Analyze social media and web analytics and generate performance reports.
Engage with marketing and communications representatives across ASU academic and business units to source content.
Contribute to the development and execution of social media advertising strategies.
Maintain and adhere to the ASU Office of the President brand voice and tone.
Assist with capturing video, audio, and photographic content as needed, personally or with a vendor.
Facilitate transcription and storage of digital assets as needed.