Digital Marketing and Communications Specialist

Arizona State University • Tempe, AZ

2d

About The Position

The Digital Communications & Marketing Specialist supports the communication and marketing functions of the Herberger Institute for Design and the Arts at Arizona State University. The position develops and deploys social media strategies, curates content for social media and website use, and maintains and enhances the Institute’s strategic online presence. It monitors and reports social media and website analytics, contributes to Institute-wide digital communication efforts, and assists with capturing audio, video, and photographic content in support of communications and marketing.

Requirements

• Bachelor’s degree and three years of experience appropriate to the area of assignment or field, or an equivalent combination of experience and/or training that provides comparable knowledge, skills, and abilities.

Nice To Haves

• Evidence of effective communication skills.
• Experience developing effective social media campaigns.
• Experience developing email marketing campaigns.
• Experience using Google Analytics, Salesforce, Salesforce Marketing Cloud/Marketing Cloud Account Engagement, Exact Target, Hootsuite, Social Media Studio, or related analytical tools.
• Demonstrated knowledge of managing paid digital and social campaigns.
• Experience structuring, managing, and tracking Salesforce Marketing Cloud/Marketing Cloud Account Engagement email campaigns, analytics, and subscribers.
• Experience working in higher education and/or an executive environment.

Responsibilities

• Develop and execute social media strategies.
• Maintain a social media and website content calendar.
• Attend events to conduct real-time social media promotion.
• Research trends and innovations in digital marketing.
• Research and develop brand-specific, strategic content for targeted distribution over the Office of the President social media channels.
• Analyze social media and web analytics and generate performance reports.
• Engage with marketing and communications representatives across ASU academic and business units to source content.
• Contribute to the development and execution of social media advertising strategies.
• Maintain and adhere to the ASU Office of the President brand voice and tone.
• Assist with capturing video, audio, and photographic content, personally or with a vendor.
• Facilitate transcription and storage of digital assets as needed.

Benefits

• Comprehensive package of affordable benefit plans and programs.
• Access to educational opportunities at deeply discounted rates.
• Flexible work options, at unit or school discretion.
• Alternative work schedules may be available, including four 10-hour workdays or, for exempt employees only, a nine-day, 80-hour schedule.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level