Sr. Manager, Digital Marketing Communications (HRO)

ADP•Alpharetta, GA

About The Position

ADP is seeking a Senior Manager, Digital Marketing Communications to lead digital communications strategy, campaign execution, and team delivery for its Human Resources Outsourcing (HRO) Shared Services space. The role leads a high-performing team and drives connected communications across stakeholders, associates, clients, and senior leadership in a large, matrixed environment. It balances strategic thinking with strong execution, sound judgment, and effective people leadership. The successful candidate translates business needs into clear communication strategies, builds alignment across functions, and continuously improves how work gets done. The role oversees communication journeys, digital campaigns, and marketing automations, while partnering with internal teams and external partners to deliver effective communications.

Requirements

Bachelor’s degree or equivalent combination of education and relevant work experience.
At least 5 years of related experience in marketing and digital communications, including targeted and measurable campaign execution across multiple channels.
Demonstrated experience developing and deploying digital marketing programs, ideally in complex B2B and/or B2C environments.
Experience leading teams and developing talent in a fast-paced, matrixed organization.
Experience working across functions and managing external partners effectively.
Strong comfort engaging with senior leaders and navigating competing priorities across stakeholder groups.
Strong strategic thinking, attention to detail, and disciplined execution.
Excellent writing and editing skills, with the ability to adapt messaging and strategies to different audiences and objectives.
Strong communication, presentation, and process facilitation skills.
Executive presence and the ability to influence across a diverse and demanding organization.
Strong collaboration skills and a focus on building productive partnerships.
Customer- and audience-centered mindset, with attention to end-user and client experience.
Comfort using data, reporting, and analytics to inform decisions and improve outcomes.
High level of organization, urgency, and adaptability in a dynamic environment.

Nice To Haves

Advanced degree in Marketing, Communications, or Business.
Salesforce Marketing Cloud experience, including planning, execution, and reporting; similar software such as Marketo or Eloqua is also relevant.
HRO experience or expertise.

Responsibilities

Lead digital marketing communications strategies and campaigns aligned to business, stakeholder, and audience needs.
Partner across HRO, Corporate Marketing, Public Relations, Product Marketing, and other cross-functional teams to create clarity and alignment on complex initiatives.
Develop communication approaches that reflect audience needs, channel strategy, business goals, timing, and available budget.
Oversee the design, execution, and optimization of communication journeys, digital campaigns, and marketing automations.
Present recommendations, plans, and strategic communications work to senior- and executive-level stakeholders.
Lead and develop a team of marketing and communications professionals, ensuring strong prioritization, high-quality output, and consistent delivery.
Manage shifting priorities across multiple projects while maintaining operational discipline and stakeholder partnership.
Work with internal stakeholders, external agencies, content partners, and project teams to deliver effective communications.
Simplify processes, improve team efficiency, and strengthen operating rhythms so the team can focus on high-impact work.
Serve as a strategic thought partner, looking beyond immediate requests to help shape stronger communication solutions.
Perform other duties as assigned.