Senior Marketing Manager - HALL Park Hotel

Coury Hospitality•Frisco, TX
•Onsite

About The Position

The Senior Marketing Manager leads marketing strategy for HALL Park Hotel and Palato, ensuring initiatives reflect the brands and business goals. The role collaborates with hotel leadership and Sales, Revenue, Operations, and Food & Beverage teams to create engaging campaigns, strengthen community partnerships, and drive measurable results. The position calls for strategic vision, creativity, and leadership to elevate the brands and create memorable guest experiences. The work is primarily on-site at hotel properties and outlets, with occasional off-site work for events and community partnerships. The role involves moving throughout hotel facilities and standing for extended periods during events, working indoors and outdoors as business needs require, and managing multiple deadlines in a dynamic, collaborative environment. The employee must maintain a professional presence and represent the hotel brands positively.

Requirements

  • 3–5 years of experience in marketing, communications, public relations, or a related field.
  • 1–2 years of experience with paid advertising and external partnerships.
  • Experience developing and executing marketing strategies and managing social media platforms and digital campaigns.
  • Understanding of social media KPIs, digital marketing channels, and campaign performance analytics.
  • Proficiency with Microsoft Office, Outlook, and design tools such as Canva or Adobe applications.
  • Strong written, verbal, and visual communication skills, including an eye for photography, video, and content creation.
  • Excellent leadership, project management, organization, and time management skills.

Nice To Haves

  • Hospitality experience.
  • Public relations experience.
  • On-site marketing experience.

Responsibilities

  • Develop, oversee, and execute creative marketing strategies to build brand awareness, engage guests, and drive revenue.
  • Lead, mentor, and inspire teams to bring ideas to life.
  • Create digital content, social media campaigns, and advertising initiatives.
  • Build relationships with local businesses, media, influencers, and community partners.
  • Use data and performance metrics to measure results, improve campaigns, and maximize marketing ROI.
  • Lead marketing strategy for HALL Park Hotel and Palato in alignment with brand and business goals.
  • Collaborate with hotel leadership and Sales, Revenue, Operations, and Food & Beverage teams on campaigns and community partnerships.
  • Manage multiple projects, deadlines, and priorities.
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