Senior Marketing Manager

Abbode•New York, NY

12d•$110,000 - $130,000•Onsite

About The Position

Abbode is seeking a highly analytical, hands-on Senior Marketing Manager to turn business goals and brand ideas into clear priorities and coordinated campaigns. The role owns the marketing plan and its execution against an agreed budget, using data to guide decisions. Working closely with leadership, the manager will help shape strategy, recommend how to focus time and spending, and take ownership of delivery. The role brings agencies and internal teams together around a shared plan, sets expectations, resolves roadblocks, and follows work from brief through launch. It combines operational ownership with brand judgment, analytical thinking, and a practical understanding of the full customer journey. The position is based in New York City (Chinatown/Nolita/Soho) and is full-time, on-site four to five days per week. Compensation is $110,000–$130,000 per year.

Requirements

At least 5 years of marketing experience, with responsibility across multiple channels at a consumer brand.
Track record of owning marketing plans and delivering campaigns against a budget, with clear examples of personal contributions, decisions, and results.
Strong project management and follow-through, including turning ideas into workable plans, coordinating agencies and internal teams, managing competing priorities, and maintaining accountability.
Highly analytical, with strong spreadsheet skills and experience evaluating marketing spend and performance.
Ability to challenge assumptions and agency recommendations, distinguish meaningful trends from noise, and turn data into strategic and budget decisions.
Strong understanding of brand marketing, including positioning, customer behavior, storytelling, and creative judgment.
Ability to write clear briefs and connect brand-building with commercial goals across social, creators, ecommerce, email/SMS, and paid media.

Nice To Haves

Experience at a smaller or growing brand in fashion, accessories, home, gifting, beauty, or lifestyle.

Responsibilities

Own the marketing plan and calendar, translating business goals into monthly and quarterly priorities, campaign objectives, channel plans, owners, timelines, and budgets.
Bring ideas and recommendations to leadership and turn decisions into action.
Brief and coordinate marketing partners and internal teams across Creative, Content, Ecommerce, and Retail; align with Operations on product readiness.
Set deliverables, review work, manage dependencies, and hold partners accountable for deadlines and quality.
Plan campaign and channel allocations within the approved budget, track spending and commitments, flag variances, and recommend tradeoffs or reallocations based on priorities and results.
Coordinate launches and ongoing marketing across social, creators, partnerships, email/SMS, the website, and paid media, adapting creative and messaging to channels while maintaining brand and campaign consistency.
Evaluate agency and internal reporting, question assumptions and attribution, and recommend what to improve, test, or scale.
Set measures for brand-building and sales-driving work, considering awareness, engagement, acquisition cost, return on ad spend, conversion, repeat purchase, and profitability.
Run planning and progress reviews, maintain clear briefs and project tracking, and resolve roadblocks before they delay delivery.
Stay hands-on with briefs, messaging, asset reviews, and campaign execution as needed.