Senior Marketing Manager- REMOTE

Revvity•US Remote - MA, MA

12d•$140,000 - $175,000•Remote

About The Position

The Senior Marketing Manager, US and Canada (USCAN), leads regional marketing and owns the deployment, management, and performance of integrated online and offline campaigns. Working with USCAN sales and global marketing teams, the role plans and executes measurable campaigns for Life Sciences, Diagnostics, and Reproductive Health customers and drives disciplined lead follow-up from generation through qualification, conversion, and booked revenue. The position calls for a collaborative marketing leader who can build a high-performance regional team in a fast-paced environment. The role develops and refines an aligned regional marketing plan with Global Marketing Strategy, using market and customer insights to define audiences, channels, KPIs, and budget priorities. It leads campaign execution and optimization across channels, manages workflows and budgets, reports on performance and revenue impact, and partners with sales and marketing teams on go-to-market activities and events. The Senior Marketing Manager leads, coaches, and develops marketers, sets execution and collaboration standards, allocates resources, removes barriers, and supports professional development and succession planning. The position is remote in the United States, with travel within the US and Canada as needed.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a Life Sciences discipline.
At least 8 years of B2B marketing experience supporting commercial teams within a scientific, clinical, laboratory, or healthcare setting.
At least 3 years in a people leadership role.

Nice To Haves

Master’s degree in marketing, business, or a related discipline; MBA preferred.
Passion for collaboration, stakeholder management, building strong relationships, and driving results.
Strong analytical, budget management, communication, influence, and presentation skills.
Demonstrated success deploying and optimizing integrated campaigns across SEM, ABM, webinars, social media, email, web, and events.
Experience leading a regional marketing organization within a complex, matrixed, global business.
Knowledge of US and Canadian life sciences, diagnostics, and reproductive health markets and customer segments.
Experience with marketing automation, SEO/SEM best practices, content management systems, and ABM platforms.
Working knowledge of Power BI for analysis and performance reporting, and Workfront and Asana for workflow, project, and resource management.
Strong project management skills, including leading complex cross-functional initiatives, managing competing priorities, mitigating risks, and delivering high-quality results on time and on budget.
Passion for inspiring team members to amplify Revvity’s culture and values through everyday leadership, collaboration, and shared impact.
Strong Salesforce (SFDC) knowledge and hands-on experience with campaign management, lead and funnel reporting, data quality, sales follow-up, opportunity conversion, and marketing-attributed pipeline and revenue measurement.
Proficiency with approved AI tools for market overviews, analysis, insight synthesis, and PowerPoint creation, with appropriate validation and governance.

Responsibilities

Collaborate with Global Marketing Strategy to develop and refine a USCAN marketing plan aligned with business objectives, market dynamics, sales needs, and customer insights.
Define target audiences, channel strategies, KPIs, and budget allocation based on performance and priority.
Generate customer, local market, and campaign performance insights using voice of customer, approved AI tools, enterprise reporting, internal data, and external sources, and translate them into recommendations for sales and upstream marketing teams.
Use AI-enabled productivity tools for research, ideation, synthesis, and insight generation while ensuring accuracy, data governance, and human review.
Partner with Marketing Strategy, Content & Messaging, Brand & Creative, Marketing Operations, and Channel teams to plan, set up, launch, and optimize regional campaigns and product launches.
Prepare and present USCAN marketing performance in commercial operating reviews, including campaign results, market insights, and actions to improve engagement, lead quality, pipeline contribution, and revenue impact.
Lead timely setup and deployment of integrated campaigns, including SEM, ABM, webinars, social media, email, and in-person and virtual events; coordinate launch details, approvals, and budgets.
Track marketing leads through regular communication with sales managers and representatives to ensure timely follow-up and accurate disposition.
Optimize campaigns and investment using marketing analytics tools to review campaign, channel, and funnel KPIs and identify actions to improve ROI.
Share performance by audience, content, message, channel, lead conversion, pipeline contribution, and realized revenue with upstream and channel marketing partners.
Manage campaign workflows, calendars, resources, dependencies, and approvals in Workfront and Asana, maintaining execution, documentation, compliance, and delivery standards.
Manage the marketing budget, including spend forecasts and actuals, meeting budget deadlines and maximizing utilization within quarterly and annual caps, including T&E.
Contribute to Tier I events and lead Tier II USCAN events in line with global guidelines, partnering with Sales on audience and portfolio merchandising, promotion, vendors, budgets, lead capture, sales follow-up, and post-event measurement.
Lead, coach, and develop a team of marketers, setting objectives, roles, priorities, and execution and collaboration standards.
Build a high-performance culture centered on accountability, customers, data-driven decisions, collaboration, and measurable revenue impact.
Allocate team capacity and resources, remove execution barriers, provide timely feedback, and support professional development and succession planning.
Influence across a matrixed organization and build relationships with sales, global marketing, commercial operations, portfolio, IT, finance, and other partners.