Integrated Marketing Manager (Remote)

Blue Acorn iCi•,

6d•$95,000 - $125,000•Remote

About The Position

The Integrated Marketing Manager leads integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue. The role coordinates corporate events, partner campaigns, digital marketing, and cross-functional programs across the company’s ecosystem. The manager partners with Sales, Adobe, Infosys, and Infosys Aster stakeholders to execute go-to-market campaigns, oversee Pardot and Salesforce marketing activities, manage social and internal communications, and evaluate performance. The position calls for proactive ownership, strong program management, attention to detail, and clear communication across teams. The role is remote in the United States. It includes managing corporate events and tradeshows, integrated marketing and sales campaigns, partner marketing, Pardot and Salesforce marketing governance, social media, internal communications, website updates, advertising, and other digital marketing. The manager uses campaign and event performance data to refine marketing activity and support lead-generation and revenue outcomes.

Requirements

4–6 years of B2B marketing experience.
Strong experience with Pardot and Salesforce.
Experience managing both large-scale events, including industry tradeshows, and smaller client gatherings.
Ability to coordinate marketing campaigns and initiatives across departments and with sales and partner stakeholders.
Strong attention to detail and ability to interpret data and communicate marketing trends and results.
Excellent written and verbal communication and interpersonal skills.
Strong ethics and cultural awareness.
Strong multitasking and program management skills.
Self-motivated and proactive, with the ability to communicate assertively and professionally.
For US-based roles, unrestricted authorization to work in the United States without employer sponsorship now or in the future.

Nice To Haves

B2B marketing experience within technology, consulting, SaaS, digital services, or partner ecosystems.
Bachelor’s degree, preferably in marketing, communications, or a related field.
Experience in the B2B services industry, preferably SaaS or technology.
Experience with Salesforce reporting and administration.

Responsibilities

Coordinate corporate events and tradeshows, including go-to-market strategy, account mapping, client outreach, on-site details, and logistics.
Recommend, develop, and implement event marketing plans to generate revenue and create engaging experiences.
Collaborate with Infosys and Infosys Aster corporate, vertical, sales, and marketing leaders, and support Adobe partner marketing.
Lead marketing for one-to-one engagements, one-to-many events, and large sponsorships.
Develop joint marketing and sales campaigns aligned with Adobe and Infosys priorities.
Identify marketing opportunities and gaps, create initiatives that influence sales metrics, and collaborate with Sales to anticipate needs.
Support digital campaigns, including automated Salesforce campaigns, and create content such as blog posts and sales materials.
Develop and maintain technology partner relationships through co-marketing, regular meetings, and business planning.
Support joint events, activations, and strategic positioning within the digital experience ecosystem.
Help articulate the Blue Acorn iCi and Infosys Aster brands within the parent company and Adobe partner ecosystem.
Manage Pardot-supported email campaigns, newsletters, custom forms, campaign tracking, and lead uploads.
Connect Pardot marketing efforts to Salesforce metrics to track investment, engagement, opportunities, and ROI.
Support Salesforce/Account Engagement marketing administration, dashboards, campaign building, reporting, and email marketing.
Analyze campaign performance to identify strengths, gaps, and opportunities for improvement.
Own Blue Acorn iCi social media strategy, including planning, scheduling, analysis, and reporting.
Manage LinkedIn campaigns covering events, new solutions, internal awareness, and content releases.
Build awareness of company insights, solutions, initiatives, and offerings with Infosys digital experience audiences.
Support Adobe partner newsletters, regional and quarterly Infosys newsletters, client newsletters, and one-off communication campaigns.
Help publish, update, and report on the corporate website.
Develop, manage, and optimize advertising campaigns on LinkedIn and Google, and evaluate additional advertising platforms and programs.
Coordinate stakeholders across Sales, Marketing, Adobe, and Infosys, manage competing priorities, and ensure consistent execution across marketing channels.