Senior Marketing Manager (Remote)
About The Position
The Senior Marketing Manager is an integrated marketing role supporting Alliance Animal Health’s growing organization. Reporting to the Director of Regional Marketing, the position helps increase client engagement, drive volume growth at veterinary practices, and strengthen the Alliance Animal Health brand. The role works with stakeholders across the organization and at individually branded practices, contributing to customer-growth strategies and executing initiatives across channels such as email, community marketing, and website development. Success calls for agility, strong time management and execution, strategic thinking, and the ability to collaborate with internal stakeholders, external partners, and cross-functional teams. The role is remote and may require travel to corporate collaborative sessions and practices, up to 25%.
Requirements
- At least 5 years of experience in a related field, such as marketing or communications.
- Ability to manage projects, budgets, timelines, and resources.
- Strong communication and collaboration skills for working with internal stakeholders, external partners, and cross-functional teams.
- Attend corporate collaborative sessions and visit practices as required, with up to 25% travel expected.
Nice To Haves
- Experience in the veterinary industry.
- At least 1 year of supervisory experience.
Responsibilities
- Engage and communicate frequently with Regional Managers, adapting marketing efforts to changes in the veterinary industry.
- Inform and drive client-growth strategies for more than 60 individually branded practices.
- Support development of technology solutions that create frictionless client engagement and identify opportunities to optimize performance.
- Partner with the Channel Marketing team to lead practice-level execution of email, website launches, SMS campaigns, and other marketing campaigns.
- Partner with practices to create lasting, high-impact relationships.
- Support and use marketing analytics to inform strategies and drive optimizations.
- Develop test-and-learn tests for messaging, frequency, and channels, and apply learnings at scale.
- Manage projects, budgets, timelines, and resources, and provide executive status reports.
- Build collaborative relationships with cross-functional stakeholders to improve the effectiveness of marketing solutions.
- Communicate project status and challenges effectively to stakeholders.
- Perform other business duties as assigned.
Benefits
- Alliance Educates, Alliance Propel, and Alliance Cares programs offering financial, learning, and wellness opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
