Marketing Analytics Manager (Remote)

Purple•Utah - Remote, UT

6d•$77,400 - $91,000•Remote

About The Position

As part of Purple’s Marketing team, the Marketing Analytics Manager partners with Marketing, Media, and Email & Text teams to evaluate performance, guide investment, and support growth. The role shapes how marketing performance is measured and helps ensure media spending is effective. It contributes to a collaborative, curious, and accuracy-focused team culture in which trusted insights drive action. The role owns marketing measurement, including KPIs, attribution, reporting standards, and dashboards. It leads analytics for the content personalization program and ensures marketing data is accurate, consistently defined, and documented. The manager translates analysis into recommendations for marketing and senior leadership, while partnering across the business to align priorities.

Requirements

Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
At least 5 years of experience in marketing or digital analytics.
At least 2 years of experience managing or mentoring analysts.
Advanced proficiency in SQL and Microsoft Excel.
Strong experience with data visualization and reporting tools.
Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
Experience designing and analyzing A/B and multivariate tests.
Excellent communication skills, including the ability to present clear recommendations to senior leadership.

Nice To Haves

Master’s degree in a business or quantitative field.
Experience with Snowflake.
Experience with Looker.
Experience in ecommerce, direct-to-consumer, or retail marketing.
Experience building or scaling a content personalization program.

Responsibilities

Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend budget, channel mix, and targeting changes that improve ROI.
Oversee internal and in-platform dashboards and reports to ensure they provide actionable insights and scale with the business.
Lead analytics for the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
Set standards for marketing data accuracy, definitions, and documentation; partner with Data and Analytics Engineering on data quality and tracking.
Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
Build relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.
Manage or mentor analysts, as reflected in the experience requested for the role.