Manager, Marketing Analytics

Resorts World Las Vegas • Las Vegas, NV

4d

About The Position

The Manager, Marketing Analytics leads analytical projects supporting the Database Marketing team. Working with the Director of Database Marketing, this role evaluates existing database marketing programs and identifies ways to improve them, including refining customer segmentation, identifying growth opportunities, and assessing proposed changes to customer incentives and other program elements. The position helps increase revenue and profitability by understanding customer behavior and its drivers, improving customer loyalty and retention, and tailoring offers and incentives to customer preferences and needs. It aims to increase offer relevance and response and generate incremental revenue and profit.

The role leads both defined and exploratory analyses, designs and evaluates A/B tests, prepares reports, and recommends mathematically sound ways to assess marketing changes. It collaborates with property stakeholders, communicates findings and progress to the Director of Database Marketing, and adapts analysis priorities as new hypotheses emerge. The position also requires learning the business across functional areas, maintaining strict confidentiality, obtaining and maintaining required licensing, and supporting Resorts World Las Vegas policies, procedures, and core responsibilities.

Requirements

• At least 4 years of progressive experience in database marketing, customer analytics, direct marketing, CRM, marketing analytics, or a related area.
• Hands-on experience building and maintaining complex statistical models for marketing applications, such as customer lifetime value models, advanced customer segmentation, or predictive models for database or direct marketing.
• Bachelor’s degree in mathematics, statistics, marketing, finance, business, analytics, or a related field.
• Strong understanding of statistical analysis and modeling.
• Working knowledge of SPSS, SAS, or another advanced statistical modeling platform; SPSS is preferred.
• Strong working knowledge of Microsoft Office.
• Advanced working knowledge of Microsoft Excel.
• Advanced working knowledge of SQL.
• Strong mathematical and statistical acumen.
• Ability to independently identify and apply sound mathematical and statistical frameworks to business problems and produce mathematically sound analytical conclusions.
• Knowledge of statistical concepts and mathematical frameworks used in customer analytics, and experience selecting, applying, and interpreting appropriate methods; examples include chi-square tests, conjoint analysis, confidence intervals, non-linear regression models, and stratified sampling and analysis.
• Flexibility to work occasionally outside normal business hours and varied shifts, including weekends and holidays.
• Ability to obtain and maintain full knowledge and understanding of company and department rules, regulations, policies, and procedures.
• Ability to communicate effectively in English, verbally and in writing.
• Polished appearance and demeanor.
• Excellent customer service skills.
• At least 18 years of age.

Nice To Haves

• MBA or MS degree with a mathematical, statistical, or other quantitative orientation.
• Previous experience in gaming.
• Hands-on experience with large customer loyalty programs in gaming, leisure travel, hospitality, or similar industries.
• At least 2 years of experience leading and mentoring a team.
• Previous experience with business intelligence reporting software.
• Previous experience working in a large luxury resort setting.

Responsibilities

• Partner with the Director of Database Marketing on analytics initiatives supporting existing database marketing programs.
• Identify and evaluate opportunities to improve database and loyalty marketing programs, including opportunities to drive incremental revenue, retention, and offer personalization.
• Complete ad hoc analyses and reports accurately and on time.
• Lead well-defined and exploratory analytical projects, including formulating and testing hypotheses with minimal guidance.
• Keep the Director of Database Marketing informed, propose additional analyses, and review hypotheses during project work.
• Balance timely completion of complex analyses with investigation of additional hypotheses, prioritizing based on impact and practical relevance.
• Prepare and analyze reports on historical marketing-program performance and the effects of program changes.
• Design and evaluate A/B tests of proposed changes to database and loyalty marketing programs.
• Recommend and design mathematically sound analyses for concurrent A/B tests and other program changes.
• Collaborate with property stakeholders to understand and address business and analytical needs.
• Adapt to procedural changes and assist with special projects.
• Proactively learn the business across functional areas and develop relationships with property leaders to support communication with operating departments.
• Maintain strict confidentiality of financial, customer, and other proprietary information.
• Support a work environment aligned with company core values, including integrity, teamwork, performance, recognition, mutual respect, and employee satisfaction.
• Obtain and maintain position-specific licensing.
• Use a personal device or cellular phone for job-related operational tasks, duties, and review of company documents.
• Perform other duties as assigned.
• Follow company responsibilities for ambassador service, safety, security, environmental services, and guest experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager