Lifecycle Marketing Manager (Remote)
About The Position
Rula is seeking a Lifecycle Marketing Manager to build and scale a best-in-class communications program. The role leads the development and execution of multi-channel lifecycle strategies across email, SMS, and push notifications to improve patient and provider engagement. Working independently and with cross-functional teams, the manager will develop an intelligent, personalized lifecycle program, improve reporting and analytics, and expand testing and learning initiatives. The work may span both B2B and D2C areas of the organization, helping improve patient access to mental healthcare and support providers in delivering care. Rula is a remote-first company and hires in most U.S. states, except Hawaii.
Requirements
- At least 5 years of experience in lifecycle or retention marketing, with a proven record of developing and executing effective lifecycle strategies and driving program growth and business results through multi-channel campaigns.
- Hands-on experience with enterprise-level email service providers, including setting up, automating, and optimizing campaigns, journeys, experiments, dynamic content, and segmentation.
- Strong analytical skills, including interpreting data, running A/B tests, and making data-driven decisions to improve campaign performance.
- Excellent project management skills and the ability to manage multiple campaigns and initiatives simultaneously.
- D2C and B2B experience are welcome; the posting expresses a slight preference for D2C experience.
Nice To Haves
- Experience with Iterable and HubSpot.
- Exceptional communication skills and the ability to explain complex strategies and collaborate across Product, Engineering, Operations, Support, and other teams.
- Self-starter with strong organizational skills who can thrive in a fast-paced, cross-functional environment.
- Experience in healthcare, mental health, or a marketplace environment.
- At least 1 year of experience at a high-growth startup.
- Experience with more complex lifecycle programming, such as HTML or SQL.
- Experience using BI tools, preferably Looker and Amplitude.
Responsibilities
- Develop and execute multi-channel lifecycle strategies across email, SMS, and push notifications.
- Build and scale a personalized lifecycle communications program.
- Collaborate with cross-functional teams on lifecycle marketing initiatives.
- Refine reporting and analytics capabilities.
- Expand the test-and-learn program to improve patient and provider engagement.
- Manage campaigns and initiatives while maintaining attention to detail.
Benefits
- 100% remote work environment with working hours intended to support work-life balance; employees must be based in the United States, and Hawaii is excluded.
- Transparent pay ranges regardless of U.S. location.
- Medical, dental, vision, life, and disability benefits, plus FSA/HSA.
- Access to a 401(k) plan.
- Generous time off, including two company-wide shutdown weeks each year for most employees.
- Paid parental leave for birthing, non-birthing, adopting, and fostering parents.
- Employee Assistance Program supporting mental and physical health.
- Quarterly department stipend for team-building activities or in-person gatherings.
- Community and employee resource groups.
- New-hire home office stipend and a $50 monthly stipend for internet or cell phone expenses.
- Year-round wellness initiatives and a $50 monthly wellness stipend.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
