Senior Marketing Manager

Peregrine Health Corporate•Nashville, TN

27d

About The Position

Peregrine Health is a behavioral health operating partner for FQHCs, building and scaling virtual behavioral health hubs within community health centers. The Senior Marketing Manager will be the company’s first dedicated marketing owner, responsible for turning marketing into a source of warm introductions and pipeline in the finite, relationship-driven FQHC market. This is a player-coach role: the manager will own marketing strategy and execute hands-on, using specialist contractors, a business operations coordinator, and AI tools rather than a large team of direct reports. The role focuses on producing credibility and sales support, including partner activation, customer proof, executive content, named-account support, and curated events. The manager will maintain Peregrine’s marketing infrastructure and brand resources, coordinate design and PR contractors, and manage the marketing budget. Peregrine’s messaging, brand standards, and solution library are maintained in a structured Claude project. The position reports to the Market President and works closely with the CEO, Chief Product Officer, and Chief Strategy Officer. In the first 90 days, the manager is expected to deliver two flagship case studies, activate the core association sponsorship with a named-account outreach plan, launch the Field Notes cadence and first webinar, build account-based marketing relationship maps with Growth, execute the first executive dinner, and establish a monthly scorecard.

Requirements

Five to eight or more years of B2B marketing experience.
Exceptional writing ability and the ability to communicate credibly about community health economics to a CEO audience.
Commercial orientation, with a focus on accounts, introductions, and pipeline rather than impressions.
Daily fluency with LLM tools and the ability to demonstrate how they multiply output.
Comfort setting marketing strategy, executing the work, and managing contractors as a department of one.

Nice To Haves

Healthcare marketing experience, strongly preferred; community health, Medicaid, health services, or behavioral health care experience is a major plus.
Experience supporting a named-account or enterprise sales model.

Responsibilities

Activate association sponsorships, channel partnerships, client congresses, and other partner groups to generate meetings through speaking slots, member content, co-branded assets, and pre- and post-event outreach to named accounts.
Produce and maintain flagship case studies, outcome reports, and a customer reference program, including client co-hosted webinars and dinners and quantified results for CEO and CFO audiences.
Run the executive content program, including LinkedIn publishing two to three times per week across company and executive pages, blog and guest posts, quarterly webinars, and six pitched press releases per year with placement and speaking follow-through.
Support named accounts by building relationship maps, touchpoint plans, and account-specific content, and instrumenting engagement in HubSpot for Growth.
Design and run curated executive dinners for six to ten attendees, owning invitation strategy, content, and follow-up.
Maintain the website, Intelligence page, SharePoint brand library, and Claude project library.
Manage design and PR contractors and own the marketing budget.
Establish a monthly marketing scorecard.