Senior Marketing Manager

IFF•New Century, KS

29d•Hybrid

About The Position

Are you passionate about shaping growth strategies and turning market insights into impactful customer solutions across the food industry? IFF is a global leader in flavors, fragrances, food ingredients and health & biosciences. We deliver sustainable innovations that elevate everyday products. Food Ingredients: Innovating improved nutritional profiles, better taste and texture, and greater cost efficiency to meet the needs of global food and beverage manufacturers. The role is based in New Century, KS. This role will be a hybrid role with the expectation to be on-site 3 days a week. Be part of a strategic, customer-focused, collaborative team where together we can achieve greatness and make a real impact.

Requirements

Bachelor's degree in Marketing, Business, Food Science, or related field.
7-10 years of experience in B2B marketing, preferably in the food ingredients or CPG industry.
Deep understanding of Bakery and Bars & Confectionery categories.
Strong analytical capabilities and project management experience.
Excellent communication and stakeholder management skills.
Experience with Salesforce CRM and market research tools.
Ability to travel up to 30%.

Nice To Haves

MBA or other advanced business degree.
Strong experience with Mintel, Nielsen, Showpad, Salesforce (SFDC), and digital asset management tools like Bynder.
Experience in other food and beverage categories in addition to bakery is a plus.

Responsibilities

Drive regional marketing strategies and growth initiatives across North America, supporting business objectives and category expansion.
Partner closely with Sales, Applications, Innovation, and other cross-functional teams.
Develop compelling value propositions, customer-facing presentations, one-pagers, and other marketing assets to support new initiatives.
Drive and execute regional growth initiatives from concept through launch.
Collaborate cross-functionally to ensure timely delivery of marketing materials and campaign execution.
Analyze market trends, customer needs, competitive activity, and industry data to identify growth opportunities.
Develop compelling value propositions and marketing assets.
Lead strategic customer engagements and presentations.
Serve as a category expert for Bakery and Bars & Confectionery.
Translate insights into actionable marketing strategies.
Manage regional content platforms including Showpad.
Utilize Salesforce CRM tools to track marketing activities.