Senior Marketing Manager

Marriott•Fort Lauderdale, FL

7d•$87,000 - $113,000

About The Position

The Senior Marketing Manager serves as the marketing discipline leader for the hotel or hotels they support, partnering closely with Sales and Revenue Management to develop cross-functional strategies. The role develops and oversees a comprehensive marketing strategy aligned with hotel goals and positioning, with the aim of driving topline revenue and achieving RevPAR and share-of-wallet goals. It manages internal and external communications and the hotel’s digital presence—including its website, third-party channels, and social media—while maintaining brand integrity. The role identifies incremental marketing opportunities through partnerships, third-party sites, and CVBs, and communicates campaign performance to General Managers, Sales and Revenue Management leaders, and hotel ownership. It may oversee a Marketing Coordinator. The position leads hotel marketing strategy, budgets, campaigns, digital and content management, partnerships, public relations, outlet and ancillary marketing, and social media. It works with hotel leadership, regional teams, Marriott Digital Services, agencies, and other internal and external partners to plan and execute marketing activities, monitor performance, and adjust strategy. The position may support one hotel or a cluster of hotels and completes other reasonable duties requested by leadership.

Requirements

Either a two-year degree from an accredited university in Business Administration, Marketing, Sales, or a related major and three years of experience in Marketing or a comparable professional area; or a four-year bachelor's degree in one of those fields and one year of experience in Marketing or a comparable professional area.
Ability to develop and execute hotel marketing strategies aligned with business goals and brand positioning.
Ability to analyze and clearly communicate campaign and digital performance to stakeholders and owners.
Ability to build and maintain strong relationships and negotiate with internal and external partners and stakeholders.

Responsibilities

Develop marketing strategies and budgets aligned with hotel business priorities in consultation with General Managers.
Participate in recurring Sales Strategy Meetings and communicate marketing strategy and implementation details.
Reconcile the marketing plan monthly with accruals and forecasts in conjunction with the Director of Finance.
Lead hotel repositioning efforts with the Area Team, General Manager, and hotel executive team.
Serve as brand guardian and verify marketing reflects the brand voice and guidelines.
Partner with Hotel Operations to plan and execute property-level programming and activations.
Lead the strategic implementation of continent and brand promotions and campaigns.
Partner with Revenue Management on promotional strategy and manage OTA strategy through market leader reviews, media investments, and hotel positioning alignment.
Develop and manage email marketing, digital strategy across Marriott.com and third-party sites, paid media campaigns, and performance monitoring.
Support group lead-generation efforts.
Review and analyze marketing reports, communicate findings to stakeholders and owners, and adjust strategy accordingly.
Manage internal and external partners to ensure deliverables support hotel strategy.
Develop and oversee or execute annual digital marketing plans, partnership strategies, and marketing strategies to maximize hotel revenue and identify digital marketing opportunities.
Monitor SEO and recommend updates in collaboration with Marriott Digital Services or an agency.
Set messaging strategy and manage content across Marriott.com, OTA extranets, third-party sites, and group sites.
Manage photography distribution, including search and pre-arrival photos and photo galleries; create landing pages and Discovery Pages when applicable.
Manage guest communications, including confirmation and pre-arrival communications.
Set partnership strategies, identify and cultivate internal and external partnerships, and manage cluster marketing strategies.
Engage with Area Directors of Marketing to communicate recommendations and actionable next steps based on findings, best practices, and digital trends.
Set public relations strategy, manage the PR agency or messaging, and oversee PR events and promotions.
Identify outlet marketing opportunities and define in-house food-and-beverage programming with the F&B Director, managing its execution.
Set and implement social media strategy, manage paid social media budgets, review content calendars, and collect information about local-area and property events.
Lead and direct asset development, including hotel collateral and photoshoots from sourcing and planning through on-site execution, editing, and distribution.
Measure and communicate campaign success and digital performance using relevant reporting tools.
Build and maintain relationships and negotiate with internal and external partners and stakeholders, including General Managers, Sales and Revenue leaders, regional teams, and media representatives.
Manage the development and design of hotel collateral as needed.
Complete other reasonable duties as requested by leadership.