Senior Marketing Manager

NYU Langone Health • New York, NY

18d • $84,578 - $124,800

About The Position

NYU Langone Health is seeking a skilled and strategic Senior Marketing Manager to support specialty-specific communications and marketing efforts focused on engaging physician audiences across its designated Communities of Practice (COPs). The role translates strategic priorities into targeted initiatives that elevate physician reputation, strengthen differentiation, and drive growth within specialty and subspecialty segments.

Reporting to the Associate Director, Relationship Manager within the Brand Experience, Creative and Design Center of Excellence, the Senior Marketing Manager partners with designated COPs and cross-functional teams to execute tailored marketing and communications plans. The role supports specialty conference strategy and turns clinical and procedural differentiators into compelling physician-facing positioning. It requires subject matter expertise, engagement with physician stakeholders, and delivery of insight-driven initiatives across the physician influence funnel, from national awareness to specialty and subspecialty engagement.

The role supports PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Women's Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psych, and Urology COPs. The position develops and executes targeted plans and content, coordinates conferences and other tactics, collaborates with clinical and marketing stakeholders, and tracks performance to improve physician engagement and business outcomes.

Requirements

• At least 6–8 years of experience in communications, marketing planning, or program management within an academic medical center or healthcare system.
• Experience working with or supporting physician audiences within an academic medical center or healthcare system.
• Demonstrated ability to develop and execute targeted communications and marketing initiatives for specialized audiences.
• Excellent written and verbal communication skills.
• Strong project management skills and experience executing tactical deliverables.
• Bachelor's degree in Communications, Marketing, or a related field.
• Ability to communicate effectively with all levels of the organization.

Nice To Haves

• Master's degree in Communications, Marketing, or a related field.
• Experience supporting physician reputation, thought leadership, or conference-based marketing initiatives.
• Experience working with PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Women's Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psych, and Urology.

Responsibilities

• Support development of specialty- and subspecialty-specific communications strategies, particularly at specialty, subspecialty, and micro-community levels of the physician influence funnel.
• Translate clinical and procedural differentiators, including complex care and quaternary or tertiary capabilities, into targeted physician-facing messaging.
• Identify opportunities to refine audience segmentation and tailor strategies to physician needs and differentiators.
• Partner with the Relationship Lead to align specialty strategies with broader growth priorities and omnichannel marketing plans.
• Plan physician reputation-building initiatives within key micro-communities and specialties.
• Lead execution of specialty-specific marketing and communications initiatives to increase visibility and engagement among physician audiences.
• Develop tailored content for physician audiences, drawing on academic medical center expertise and strong writing skills.
• Own conference strategy, including selecting priority conferences, defining NYU Langone Health's presence, and leading pre-event, during-event, and post-event engagement.
• Support sponsorships, partnerships, and speaking engagement promotion in key specialty forums.
• Work with content teams to develop targeted specialty and subspecialty content aligned with strategic objectives.
• Support physician-focused channel strategies, including newsletters, social amplification, website content, and multimedia such as video.
• Connect physician reputation initiatives to business outcomes such as referral growth, reputation, and physician engagement to inform and optimize execution.
• Create and manage resources to distribute content across appropriate channels and capture metrics in a dashboard to assess content performance.
• Collaborate with and influence senior physician stakeholders, researchers, and clinical leaders to inform content, ensure accuracy, and drive alignment.
• Coordinate Physician Focused content resources and manage project-management tools to track progress and status, provide consistent updates, deliver on time, and escalate issues.
• Partner with the Senior Director, Relationship Lead, to integrate specialty initiatives into broader campaigns and channel strategies across designated COPs.
• Provide the Relationship Lead with synthesized insights, recommendations, and materials for COP planning and decision-making.
• Share insights with the marketing arm of the Relationship Lead team and translate them into broader COP content initiatives and strategies for internal and external stakeholders.
• Collaborate with the Senior Manager, Physician Reputation within the Strategy, Digital, and Program Measurement COE to track KPIs and establish benchmarks.
• Engage physician reputation agency resources such as Doximity to develop, execute, and track platform content and performance.
• Work with the Strategic, Digital, and Program Measurement COE to track performance and use insights to improve engagement and effectiveness with physician audiences.
• Coordinate deliverables, timelines, and stakeholder inputs for seamless execution.
• Identify opportunities to improve workflows, efficiency, scalability, and impact of physician-focused marketing and communications initiatives.

Benefits

• Comprehensive benefits and wellness package.
• Financial security benefits.
• Generous time-off program.
• Employee resource groups for peer support.
• Holistic employee wellness program covering physical, mental, nutritional, sleep, social, financial, and preventive care.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior