Senior Marketing Manager

Boston Engineering Corporation•Waltham, MA

4d•$100,000 - $135,000•Onsite

About The Position

Boston Engineering is seeking a Senior Marketing Manager for an office-based role in Waltham, Massachusetts. The company partners with commercial and government clients to solve engineering challenges and bring products and technologies to market across areas including robotics, autonomous systems, medical devices, digital solutions, defense technologies, and industrial automation. The Senior Marketing Manager will shape and execute go-to-market strategy across medical, commercial, and defense markets, strengthen the company’s brand and positioning, and lead demand generation, digital marketing, content, and sales enablement. The role combines strategic planning with hands-on execution, working closely with company leadership, sales teams, an external marketing agency, and other vendors. Responsibilities include managing marketing campaigns and channels, the corporate website, CRM and marketing databases, events, marketing resources, and the marketing budget. This full-time position reports to the VP, Client Services and Growth. Travel is minimal, and relocation is not available. The role is restricted to U.S. persons because it involves access to export-controlled technology; proof of status is required before employment. The annual base salary range is $100,000–$135,000, depending on qualifications and experience. A benefits package including health insurance, a 401(k) match, and paid time off is provided.

Requirements

At least 7 years of B2B marketing experience.
Strong understanding of technical marketing, demand generation, digital campaigns, and content development.
Experience developing marketing strategy while personally executing initiatives.
Proficiency with HubSpot, Salesforce, and website platforms such as WordPress.
Knowledge of SEO, AEO, and digital marketing best practices.
Excellent writing and communication skills, including the ability to translate complex technical concepts into compelling content.
Analytical skills to measure performance and optimize results.
Highly organized and self-directed, with the ability to manage multiple priorities independently.
Experience collaborating with leadership, sales teams, external agencies, and vendors.
Creative, proactive, and hands-on approach to problem-solving and execution.
Bachelor’s degree in Marketing, Business, Engineering, or a related field.
Must be a U.S. person, as defined in the posting, and provide proof of status before employment due to access to export-controlled technology.

Nice To Haves

B2B marketing experience in engineering, technology, or product development.

Responsibilities

Partner with the VP, Client Services and Growth, and the external marketing agency to shape and execute go-to-market strategy across medical, commercial, and defense markets.
Develop and evolve the company’s value proposition, messaging, and market positioning.
Monitor industry trends, customer needs, and competitor activity to identify opportunities and inform marketing priorities.
Own and strengthen the company brand and ensure consistent messaging across customer touchpoints.
Establish, implement, and monitor marketing KPIs to measure performance and business impact.
Develop content that translates technical capabilities into clear messages for executive and engineering audiences.
Develop and execute integrated marketing campaigns to build brand awareness, generate qualified leads, and create business opportunities.
Partner with sales to develop and optimize lead generation programs and targeted marketing initiatives.
Manage digital marketing, including SEO, AEO, paid media, email, social media, and content marketing.
Plan, execute, and optimize email campaigns and other digital initiatives to improve engagement and conversion.
Track campaign performance and use analytics and data to improve marketing effectiveness.
Support thought leadership through articles, white papers, presentations, webinars, and conference speaking opportunities.
Lead the company’s social media presence and support internal and employee communications.
Create and coordinate marketing content, including website copy, blogs, sales collateral, presentations, case studies, brochures, capability statements, and other materials.
Manage and maintain the corporate website, ensuring content is current, relevant, and aligned with company messaging.
Coordinate external marketing resources, including designers, writers, digital agencies, printers, and other vendors.
Plan and execute trade shows, industry conferences, webinars, and customer events, including logistics and promotional activities.
Manage the marketing budget and prioritize investments to maximize business impact.
Maintain and optimize the company’s CRM and marketing databases, including HubSpot and Salesforce.
Work with the sales team to develop marketing resources that support business development and customer engagement.
Provide sales teams with current messaging, competitive intelligence, and effective marketing materials.
Develop and maintain sales enablement resources and proposal support materials.
Partner with sales leadership on account-based marketing initiatives and targeted campaigns for key customer relationships and growth opportunities.