Senior Manager, Marketing

Macmillan•New York, NY

10d•Remote

About The Position

Flatiron Books, an imprint of Macmillan, is seeking a Senior Marketing Manager to oversee marketing for nonfiction and fiction titles across memoir and narrative nonfiction, pop science, smart thinking, psychology, wellness and self-help, cookbooks, literary fiction, LGBTQ+ fiction, and women’s fiction. Reporting to the Senior Director, Marketing, this role develops and executes creative title marketing campaigns and supports imprint initiatives to drive book discovery and sales. The position manages campaigns for approximately 8–10 titles annually and contributes to overall marketing strategy, department processes, and imprint goals. The role is classified as remote and tied to Macmillan’s New York, NY office. Employment is subject to New York State tax withholding under applicable regulations. The position is exempt and overtime eligible status is listed as exempt.

Requirements

At least 6 years of marketing experience in trade book publishing or a related field; previous title marketing experience is strongly preferred.
Bachelor’s degree.
Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment.
Proven project management experience, including overseeing and assessing processes, with strong attention to detail.
Ability to balance independent work with team collaboration.
Effective communication and presentation skills for engaging internal and external stakeholders, including authors and agents.
Proficient understanding of social media trends and influencer marketing.
Ability to plan, optimize, analyze, and report on digital advertising campaigns.
Industry networking and relationship-building skills.
Strong understanding of marketing design best practices, with photography and copywriting experience.
Some management experience, including intern management.
Comfort working with celebrities and high-profile authors as well as debut authors.
Familiarity with Google Workspace, project management tools such as Airtable and Basecamp, and marketing analytics tools.

Nice To Haves

Previous title marketing experience is strongly preferred.
Interest in developing leadership experience and people management skills.
Proven history of working on bestselling fiction and nonfiction title campaigns.

Responsibilities

Develop and execute innovative marketing and advertising campaigns for assigned titles, including managing budgets and overseeing strategy.
Advise authors on leveraging professional networks and author channels, including newsletters, social media, and contacts, to drive awareness and sales.
Communicate and present marketing plans and updates to authors, agents, editors, sales, publicity, and central teams.
Execute strategic online advertising campaigns, identify target audiences, work with vendors on bookings, write ad copy, create design briefs, and analyze results and reporting.
Oversee the Goodreads advertising account relationship and submission of seasonal titles.
Establish strategic brand partnerships and conceptualize, pitch, and execute co-branded marketing campaigns.
Attend and contribute to marketing, sales, and title-specific meetings, and lead seasonal brainstorms.
Project- and process-manage the imprint’s seasonal influencer program, including promotion, title selection, execution, and organizational management within the marketing department.
Oversee the imprint’s email marketing program, including subscriber growth, retention, content, design, and reporting.
Guide content strategy for the imprint consumer newsletter and strategies for engagement and subscriber growth.
Maintain imprint catalogs and manage bookseller promotions and relationships, including Indie Next outreach.
Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities.
Manage the marketing intern, workload, and assignments.
Support the Senior Director, Marketing in refining overall marketing strategy and evaluating processes and workflows to meet department and imprint goals.