Senior Marketing Manager

Pets + People•New York, NY

1d•$100,000 - $120,000

About The Position

The Senior Marketing Manager partners with the Director of Marketing to shape brand strategy across the portfolio, owns assigned brands end to end, and serves as the category expert for each. The role leads content, campaigns, and creator programs for product launches and sales growth, working closely with product development, design, sales, and other teams to translate consumer insight and category data into compelling product stories and retailer-ready materials. It combines strategic thinking and business and technical savvy with hands-on execution in a fast-paced environment.

Requirements

Bachelor's degree in marketing or a related field.
At least 5 years of consumer brand marketing experience; retail or B2B partner marketing experience is a plus.
At least 3 years running creator or influencer campaigns with proven sales impact, including experience with influencer platforms and affiliate or commission models.
Hands-on experience running CTV and digital video ads across streaming and digital platforms, with proven sales results.
Working knowledge of paid-media metrics and optimization, including ROAS, CPA, CTR, reach and frequency, video completion rates, and A/B creative testing.
Experience owning brands or product lines through launches and line extensions.
Ability to turn consumer and category data into product stories and sell-in materials that win shelf space.
Comfort with syndicated data such as Nielsen, Circana, or SPINS and retailer sales data, and ability to synthesize insights into clear recommendations.
Experience managing multi-channel campaigns across digital, social, CTV, video, and print.
Familiarity with creator contracts, usage rights, and FTC disclosure basics.
Strong strategic thinking, problem-solving, and communication skills, and ability to work effectively across functions.
Highly organized and accountable, with the ability to manage multiple projects and tight deadlines in a fast-paced environment.
Leadership skills and a passion for mentoring; experience managing or mentoring at least two team members.
Ownership mindset and entrepreneurial spirit, with comfort building processes where none exist.
Understanding of brand and licensor requirements, including sustainability and ingredients, and of aesthetics.
Collaborative, upbeat team player.

Nice To Haves

Pet industry experience.
Experience in toy, apparel, plastics, personal care, food, supplements, or household categories.
A case study of a creator, CTV, or video campaign led by the candidate, including sales results.

Responsibilities

Partner with the Director of Marketing to develop brand and category strategies, including market opportunity analysis, competitive assessment, and annual roadmaps aligned with business objectives.
Own assigned portfolio brands, including brand strategy, marketing plans, and performance.
Develop content and campaigns for new product launches and product extensions from concept through in-market execution.
Analyze consumer insights, category sales trends, syndicated data, and competitive activity to identify opportunities and category white space.
Translate insights into product positioning, messaging, product stories, and clear justifications for shelf space.
Create line review decks, sales presentations, one-sheets, and retailer pitches that combine storytelling with relevant data.
Partner with sales on retailer presentations, new item submissions, and category reviews.
Plan, launch, and optimize creator and influencer campaigns, including gifting, paid, and affiliate or commission programs, to drive measurable sales.
Source, vet, and manage creators through influencer platforms, and oversee creative briefs, contracts, and content approvals.
Plan, run, and optimize CTV and digital video advertising across streaming, social, retail media, and other digital channels to drive sales and traffic.
Set campaign objectives, audiences, budgets, and creative testing plans; manage agency or freelance partners as needed.
Report on creator and paid-media ROI and use campaign results to refine future activity.
Lead creative briefs, messaging, and asset development; manage internal and external creative partners to produce differentiated product messaging and content, including video.
Repurpose creator and campaign content across retailer pages, Amazon, social, paid ads, and sales materials.
Collaborate across functions to maintain brand consistency and comply with licensor and brand guidelines.
Support trade show coordination and bring the overall vision to reality.
Monitor and report on brand performance, recommend optimizations, and provide ad hoc reporting.
Mentor and develop other members of the marketing team.