Senior Marketing Manager
About The Position
Life as a Senior Marketing Manager is fast-paced and dynamic, as it is your job to build brand awareness, drive growth and increase homebuyer traffic. A typical day for a senior marketing manager may involve coordinating and leading the planning, development, and execution of marketing strategies to ensure the division meets its sales goals. This will include working with division Sales leaders to create campaigns with clear objectives, define target audiences, and develop effective messages. You will spend time analyzing data from previous campaigns and leveraging competitive insights to strategize new tactics. Working alongside internal teams and external vendors, you’ll create assets that accurately communicate the value proposition for each neighborhood. Throughout the day, you will be monitoring the progress of campaigns and rapidly adjusting resources as needed based on data insights. The end of the day could include conducting an analysis of lead acquisition channels to identify opportunities for improvement and presenting key findings to Sales leaders and other stakeholders. With a combination of these tasks, along with any additional duties assigned by your manager, you will create a positive impact on brand awareness while providing an excellent customer experience in a hybrid work setting with occasional travel to divisions.
Requirements
- A bachelor’s degree
- 8 to 10+ years of marketing or advertising agency experience
- A background in brand marketing, digital marketing, communications and direct marketing
- Excited to collaborate in a team environment
- Exudes active listening, confidence, and respect when communicating with others
- Experience using the various technologies utilized on the job
Nice To Haves
- Experience working with a homebuilder
Responsibilities
- Coordinating and leading the planning, development, and execution of marketing strategies to ensure the division meets its sales goals.
- Working with division Sales leaders to create campaigns with clear objectives, define target audiences, and develop effective messages.
- Analyzing data from previous campaigns and leveraging competitive insights to strategize new tactics.
- Creating assets that accurately communicate the value proposition for each neighborhood, working alongside internal teams and external vendors.
- Monitoring the progress of campaigns and rapidly adjusting resources as needed based on data insights.
- Conducting an analysis of lead acquisition channels to identify opportunities for improvement.
- Presenting key findings to Sales leaders and other stakeholders.
- Creating a positive impact on brand awareness while providing an excellent customer experience.
Benefits
- Access to competitively priced, high-quality health care options through Aetna, MetLife and EyeMed
- Employer-paid Short Term and Long Term disability, basic life and AD&D insurance
- Employee-paid life, Legal Resources, and Aflac supplemental options
- 401(K), with up to $5K employer match
- Health Savings Account (HSA)
- 3 weeks of paid parental leave
- Flexible Spending Account (FSA) for dependent care
- 12 weeks of paid maternity leave through our Short-Term Disability Plan
- Well-rounded wellness benefits, including free and low-cost mental health resources and support services through our Employee Assistance Program
- Tuition and certification reimbursement
- 15 days of vacation (increases with tenure)
- 6 days of paid sick leave
- No-cost coverage for identity theft or travel mishaps
- Great discounts on buying a Stanley Martin home
- Discounts with our partners in mortgage and title services
- Cell phone service discounts through Verizon
- Advanced pay option through Dayforce Wallet
- Giving Back Program; with up to $250 match, 8 hours leave and more
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What This Job Offers
Job Type
Full-time
Career Level
Senior
