Senior Marketing Manager, Demand Generation - GA - On SIte

Vensure Employer Solutions • Duluth, GA

10d • Onsite

About The Position

The Senior Marketing Manager focuses on demand generation activities that drive quality sales leads and revenue for the company’s direct-to-market human capital management (HCM) solutions and services. The role includes developing and executing marketing strategies, creating full-funnel campaigns, and collaborating across teams to support the prospect-to-client lifecycle. It also involves monitoring campaign performance and using data to improve marketing strategies, while keeping current with B2B marketing trends and practices relevant to the HCM market.

The position description also characterizes the role as a blend of demand generation and product marketing, encompassing customer acquisition, lifecycle marketing, product positioning, and compelling product narratives. Leadership responsibilities include mentoring team members, managing priorities across projects, and aligning marketing efforts with brand standards and revenue goals. Occasional travel may be required for team onsite meetings, customer events, industry conferences, and training.

Requirements

• Bachelor's degree in business, marketing, or a related field, or an equivalent combination of experience, skills, and education, including relevant non-traditional degree programs, certifications, or job training.
• At least five years of marketing experience.
• Proven success developing and executing marketing campaigns.
• Proficiency in project management, marketing automation tools, CRM, and other marketing technologies.
• Proficiency with Microsoft Office applications, including Outlook, Microsoft Teams, Excel, Word, and PowerPoint, and ability to learn other applications as needed.
• Excellent verbal and written communication skills and interpersonal effectiveness across organizational levels and cultures.
• Strong project-management skills, including the ability to prioritize and execute a high volume and broad scope of tasks within tight deadlines and amid competing demands or changing conditions.
• Creative mindset and data-driven approach to decision-making and performance measurement.
• Understanding of marketing strategies, tactics, and best practices; familiarity with marketing tools and techniques.
• Strong organizational, analytical, strategic-thinking, and problem-solving skills.
• Ability to learn quickly, adapt to interruptions and unexpected changes, and collaborate cross-functionally.

Nice To Haves

• Marketing experience in B2B or software.

Responsibilities

• Develop and execute comprehensive marketing strategies to generate demand for the company's direct-to-market HCM solutions and services.
• Collaborate with product, sales, and customer service teams to identify and produce materials supporting the prospect-to-client lifecycle.
• Create and manage targeted campaigns across events, social media, and digital advertising.
• Monitor and report on marketing effectiveness, using data to optimize and refine strategies.
• Stay up to date with B2B marketing industry trends and best practices, particularly in the HCM market.
• Build full-funnel campaigns, craft product narratives, and work cross-functionally to drive measurable business growth.
• Mentor team members, manage priorities across projects, and ensure marketing efforts align with brand standards and revenue goals.
• Build and maintain strong relationships with channel partners and internal teams.
• Travel occasionally for team onsite meetings, customer events, industry conferences, and training sessions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior