Senior Marketing Manager - Korea

iHerb, LLC•Foxborough, MA

2d•Hybrid

About The Position

At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we’ll empower you to live this promise each day as you make a truly global impact in your career. We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed. Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what’s expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.

Requirements

Proven understanding of the Korean e-commerce landscape, including marketplace ecosystems such as Naver and Coupang, and genuine passion for digital marketing.
Passionate Marketing expert continuously staying updated with industry trends, experiments with new strategies, and continuously optimizes campaigns to achieve the best possible outcomes.
Self-starter with experience managing projects from inception to completion.
Data-driven with a proven track record of turning insights into action.
Strong interpersonal skills, ability to develop relationships and communicate with leadership and cross-functional partners.
Data-driven with a proven track record of turning insights into action.
High degree of accuracy and attention to detail
Excellent organization skills and ability to multi-task
Must be fluent in Korean and business level English
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
Generally requires a minimum of 10 years of e-commerce experience.
Bachelor’s Degree in Marketing, Business, or related field preferred, or a combination of education and equivalent work experience.
Able to identify, troubleshoot and resolve problems quickly using sound judgment, poise and diplomacy. Ability to use judgment and reasoning skills, and determine when to escalate issues, as required, in a timely manner.

Nice To Haves

Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Responsibilities

Manage and own the relationships with local advertising and PR agencies, including briefing, performance management, and budget accountability, on how we can improve relevancy in this market
Oversee end-to-end success of creative and new campaign launches; marketing/promotions, campaign localization, local program operations, customer service, and local marketplace communications
Own and manage iHerb’s presence and performance on Korean marketplaces, including Naver (Smart Store, Brand Store, Naver Shopping), Coupang, and other relevant platforms (e.g., Gmarket, 11st, Kakao), spanning store operations, merchandising, promotions, and local marketplace communications
Explore new channels, form new partnerships, and optimize current marketing channels such as influencers, Social, affiliates, and OOH to enhance visibility with key focus on growing our customer base
Coordinate and lead PR & Events for the local market
Report daily, weekly results and progress against sales plan. Analyze reports for the market, translate findings into insights and actionable growth tactics
Manage and allocate marketing budgets across various channels and initiatives, ensuring strategic investment and maximizing ROI
Work with the central CRM team on how we can optimize our rewards program to further build loyalty
Proactively research partner and marketplace sites to ensure accuracy and delivery of our content, while continuously looking at ways to improve our brand position
Support the Korea team to define commercial strategies and trade marketing calendar to accelerate sales for the region