Senior Marketing Manager, Integrated Strategic & Growth Campaigns

Aon Corporation•New York, NY

5d•Hybrid

About The Position

At Aon, we help clients make better decisions. Within Aon's M&A and Transaction Solutions (AMATS) business, we advise organizations, investors, and transaction professionals as they navigate complex transactions and critical business decisions. AMATS is a market leading business with ambitious growth aspirations, and we are seeking an exceptional marketing professional who understands how marketing creates commercial value to help strengthen our market presence, deepen client relationships, create demand, and accelerate the next phase of our growth across key markets. Reporting to the Global Marketing Leader, AMATS, this role offers a unique opportunity to work directly with senior business leaders, subject matter experts, and marketing colleagues across the globe. The successful candidate will play a central role in advancing our thought leadership agenda, enhancing market visibility, creating demand, and delivering integrated marketing programs that support business priorities and contribute to continued business growth. Combining strategic thinking with hands on execution, you will help shape the AMATS marketing agenda, develop compelling content and thought leadership, lead integrated campaigns, engage senior stakeholders, and measure impact.

Requirements

7+ years of experience in B2B marketing, content marketing, integrated campaign management, demand generation, strategic communications or a related field.
Demonstrated success developing and executing integrated marketing campaigns that drive measurable business outcomes.
Experience supporting professional services, financial services, consulting, legal, insurance or other complex B2B organizations is desirable.
Exceptional storytelling and content development capabilities, with the ability to simplify complex topics into compelling and client-relevant narratives.
Strong strategic thinking and commercial acumen.
Ability to connect business objectives, audience needs and market insights to create impactful marketing programs.
Excellent project management skills, with the ability to manage multiple priorities, stakeholders and deadlines simultaneously.
Strong written and verbal communication skills, including experience engaging with senior stakeholders and subject matter experts.
Proficient in campaign measurement, performance reporting and marketing analytics
Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related discipline preferred.
Naturally curious about markets, businesses and client challenges.
Comfortable working with senior leaders and challenging conventional thinking constructively.
A self-starter who takes ownership and follows through.
Energized by ambiguity and comfortable creating structure where none exists.
Equally comfortable developing strategy and executing the work required to bring it to life.
Collaborative, humble and team-oriented.
Highly organized with exceptional attention to detail.
Known for getting things done while maintaining a positive and solutions-oriented mindset.

Responsibilities

Serve as a trusted marketing partner to the Global Marketing Leader, AMATS and business leadership team, helping translate growth priorities into impactful marketing strategies, campaigns and client engagement initiatives.
Develop a strong understanding of the M&A, transaction risk and advisory marketplace, bringing forward ideas, opportunities and insights that support business growth and market differentiation.
Partner with business leaders and subject matter experts to identify emerging market themes, client challenges and commercial opportunities that can be translated into compelling marketing programs.
Actively contribute to marketing planning discussions, recommending innovative approaches to elevate market visibility, strengthen client engagement and support strategic business objectives.
Help shape and execute the AMATS thought leadership and content agenda, ensuring alignment with business priorities, growth opportunities and client needs.
Collaborate with subject matter experts to transform complex technical expertise, transaction insights and market intelligence into compelling, client-centric content.
Develop and manage a content roadmap spanning thought leadership, articles, reports, case studies, web content, social media, client communications, presentations and sales enablement materials.
Ensure all content reflects a consistent voice, reinforces market positioning and clearly articulates Aon's differentiated value proposition
Identify opportunities to elevate executive visibility through content, speaking opportunities, industry events and external engagement programs.
Lead the development and activation of integrated marketing campaigns that support key growth priorities and commercial objectives.
Translate business objectives into clear campaign briefs, audience strategies, messaging frameworks, content plans and activation roadmaps.
Coordinate activity across content, digital, social, email, demand generation, events, webinars, media and sales enablement channels to maximize impact and audience engagement.
Manage campaign execution from concept through launch, optimization and reporting, ensuring programs are delivered on time and to a high standard.
Continually identify opportunities to strengthen campaign effectiveness through new channels, formats, technologies and audience engagement approaches.
Support the planning and activation of strategic events, industry conferences, executive roundtables, webinars and sponsorship opportunities aligned to business priorities.
Develop content, messaging and engagement plans that maximize the commercial impact of client-facing activities.
Collaborate with regional marketing and events teams to ensure consistent execution and measurement across key programs.
Partner closely with colleagues across Risk Capital, Human Capital, Enterprise Client Group, Industries and regional marketing teams to identify opportunities for integrated marketing activity and cross-solution storytelling
Help position AMATS expertise within enterprise campaigns and strategic growth initiatives where appropriate.
Build strong relationships across marketing centres of excellence, leveraging shared capabilities and best practices to enhance program effectiveness.
Define campaign objectives, KPIs and success measures for all major marketing initiatives.
Partner with analytics and demand generation resources to evaluate campaign performance, audience engagement and business impact.
Use data, stakeholder feedback and market insights to continuously optimize content, campaigns and client engagement activities.
Prepare concise performance summaries and actionable recommendations for marketing and business leadership.