Senior Marketing Manager - Integrated Campaigns

Apollo.io

About The Position

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Senior Influencer Marketing Manager Apollo is looking for a strategic and operator-minded Senior Influencer Marketing Manager to build and scale a creator and influencer ecosystem that drives both brand impact and real business growth. This is a senior individual contributor role with full ownership of our influencer strategy, partnerships, and performance. This isn’t a sponsorship-only role. You’ll design a multi-channel influencer program that fuels awareness, credibility, community, and pipeline, spanning written content, short-form and long-form video, podcasts, events, and community activations. You’ll work closely with Brand, Content, Product Marketing, Demand, and Community to integrate creators into our campaigns, launches, and our always-on storytelling engine. You’ll combine relationship building, sharp creative instincts, and rigorous performance measurement to turn trusted creators into long-term brand partners. And you’ll continuously prove the ROI of influencer marketing as a meaningful growth lever for Apollo. This role is ideal for someone who can think like a strategist, operate like a owner, and build systems that scale.

Requirements

7–10 years of experience in influencer marketing, creator partnerships, content partnerships, or integrated brand marketing at a high-growth company, agency, or creator-led platform.
Proven experience building and scaling influencer or creator programs that drive both brand outcomes and measurable business impact.
Deep understanding of creator ecosystems across multiple platforms (YouTube, LinkedIn, X, TikTok, newsletters, podcasts, communities, events).
Strong relationship builder: comfortable recruiting, managing, and growing long-term creator partnerships with credibility and empathy.
Operational excellence: you can design processes, manage complex workflows, and keep multiple partnerships moving smoothly at once.
Highly analytical mindset. Comfortable building dashboards, modeling ROI, and tying creative programs back to growth metrics.
Excellent creative judgment with strong instincts for storytelling, content quality, brand alignment, and audience resonance.
Experience managing external vendors, creators, agencies, and freelancers.
Comfort working cross-functionally with Brand, Product Marketing, Demand, Sales, Community, and Executive stakeholders.
Thrives in fast-paced environments, ambiguity, and 0 to 1 program building.

Nice To Haves

Experience with B2B SaaS, PLG motions, community-driven growth, or creator monetization ecosystems.

Responsibilities

Own the end-to-end influencer marketing strategy — from program design and creator sourcing to partnership execution, optimization, and performance reporting — with clear goals tied to awareness, engagement, and growth.
Build and manage a diversified creator portfolio across tiers (customers, community creators, and external influencers), platforms, and formats, including newsletters, video, podcasts, events, social, and educational content.
Develop long-term creator partnerships, not one-off transactions by nurturing authentic relationships, co-creating high-quality content, and aligning creators with Apollo’s brand voice, POV, and GTM narrative.
Source, negotiate, and manage influencer partnerships, contracts, budgets, timelines, deliverables, and renewals ensuring operational excellence and strong ROI discipline. Manage agency relationships for key campaigns.
Design scalable systems for creator onboarding: develop clear briefs, content workflows, approvals, attribution, and regular performance tracking.
Partner cross-functionally with Social, Content, Product Marketing, Demand, Events, and Community to integrate creators into campaigns, launches, thought leadership, and product storytelling.
Collaborate with paid and growth teams to identify opportunities to amplify high-performing creator content across paid channels.
Build measurement frameworks that go beyond vanity metrics, tracking reach, engagement quality, pipeline influence, assisted conversions, lifetime value, and long-term brand lift.
Continuously test new creator formats, platforms, partnership models, and distribution strategies to stay ahead of creator trends and audience behavior in B2B.
Represent Apollo externally in creator conversations, partnerships, and industry communities helping position the brand as a trusted partner to modern creators.