Senior Manager, Integrated Marketing

Life360

1d•Remote

About The Position

Life360's mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com. Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy. About the Team At Life360, the Marketing team is a highly valued contributor to the business. From creating demand to converting that demand to expanding our relationships with members, the Marketing team is at the forefront of telling the Life360 story and how it can help make everyday family life better. We prioritize bold thinking, principled risks and entrepreneurial thinking. For real. And, we give our marketers the freedom and autonomy to make the decisions they feel are best for the brand and the business. It’s an exciting time to be on the Life360 global Marketing team! About the Job Reporting to the VP of Integrated Marketing, you will drive brand and business outcomes by crafting, executing and deriving insights around major outbound and full-funnel marketing activities and campaigns. This starts with building strong briefs that inspire breakthrough ideas from internal and external partners (creative, paid media, lifecycle marketing, PR/Comms, agencies, etc.). You will then “quarterback” the campaign process from brief socialization/delivery to campaign development to post-campaign wrap, ensuring all inputs and outputs are delivered on-time, and with excellence. This will be a key role in helping Life360 achieve its ambition to become a brand that is iconic for making everyday family life better, globally. The US-based salary range for this position is $137,000 to $201,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Requirements

8+ years of successful experience in full funnel marketing
Deep knowledge of and experience with brand and demand creation strategies and tactics. You have a broad understanding, in particular, of various media channels and their optimal use.
Incredible creativity. We are not looking for someone to run “a playbook”. You are bold and risk tolerant in your campaign strategies and have the track record to prove it.
Deep understanding of marketing insights & analytics methodologies and tools, from brand lift measurement to marketing mix and econometric modeling and beyond.
Exceptional x-functional collaborator.
Stellar communicator. Can distill complex stories down and communicate persuasively in both written and verbal modalities.
While data-informed, must also embrace the grayscale nature of marketing and complement empiricism with judgment and intuition.
Someone who truly buys into our values.

Nice To Haves

Experience in the consumer app space
Subscription marketing experience

Responsibilities

Craft bold and distinct consumer marketing campaigns and initiatives that stand out and help cement Life360 as the #1 app for making everyday family life better.
Develop campaign briefs rooted in strong consumer insight, creativity and strategic thinking.
Manage the full campaign development timeline and process, ensuring activities and campaigns are delivered on time, and with excellence.
Ensure strong connectivity of our messaging, creative cohesion across the funnel, and adherence to brand guidelines and ambition.
In partnership with our Marketing Planning & Ops team, build out “ways of working” and appropriate processes for our Integrated Marketing discipline.
Partner with business group leaders to ensure Integrated Marketing activities reflect their broader vision and priorities.
Identify and help craft optimal brand partnerships and collaborations.
Work with Marketing Analytics to execute and socialize the evaluation of your efforts, aligned with goals set forth in the brief.

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products