Senior Integrated Marketing Manager

Everpure•Raleigh, NC

5h•Onsite

About The Position

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. As a Senior Integrated Marketing Manager, you will be the architect of the end-to-end customer journey, developing and orchestrating integrated GTM journeys and campaigns, and leading a cross-functional team to drive brand awareness, customer engagement, pipeline progression, and revenue growth. You will lead cross-functional "rhythms" across Web, Digital, and Brand teams to ensure the Everpure story resonates deeply with our target buying groups. Your mission is to bridge the gap between brand awareness and revenue growth by orchestrating "moments that matter" throughout the customer lifecycle. This is a high-visibility role where your strategic influence directly shapes how the market experiences the Everpure Platform.

Requirements

Expertise in B2B Integrated Marketing Strategy: Extensive experience building and leading multi-channel integrated marketing campaigns within the B2B technology sector (IT, data storage, or cloud computing preferred).
Customer Journey Mastery: Proven ability to map complex buyer lifecycles and implement personalization and segmentation strategies that drive measurable engagement and revenue impact.
Collaborative Leadership: Demonstrated success in leading cross-functional teams and managing complex projects through influential communication and transparent stakeholder management.
Analytical Decision-Making: Proficiency with marketing technology stacks and analytics tools to interpret performance signals and translate raw data into actionable campaign optimizations.

Responsibilities

Design and Orchestrate Integrated GTM Journeys and Campaigns: Lead the development of end-to-end marketing campaigns that move target segments through the funnel, utilizing a data-driven "jobs-to-be-done" (JTBD) framework to deliver personalized, multi-channel experiences.
Drive Cross-Functional Execution and Alignment: Act as the central hub for marketing operations, collaborating with MOPS, Digital, and Product teams to activate automation and ensure a consistent, unified voice across all Everpure touchpoints.
Optimize Performance and Pipeline Acceleration: Define and monitor key performance indicators (KPIs) such as buying group coverage and pipeline progression, rapidly iterating on strategies to improve conversion rates and maximize marketing ROI.
Lead Strategic Communication and Stakeholder Management: Present journey strategies and campaign results to executive leadership, fostering a culture of transparency while managing external agency partnerships to extend our internal capabilities.