Senior Integrated Marketing Manager

Microsoft•Burlington, MA

14h•$106,400 - $203,600•Onsite

About The Position

Microsoft is transforming how it markets by driving digital-first sales motions and connected customer engagement at scale. Integrated Marketing crafts end-to-end customer journeys that spark interest, accelerate acquisition, and deepen engagement across the Microsoft Cloud. This role is for a strategic, outcome-oriented Senior Integrated Marketing Manager to lead integrated marketing and content strategy for Azure Migration & Modernization. The individual will serve as the content architect, defining how Integrated Marketing content is structured, sequenced, and activated across the customer journey to drive acquisition, engagement, and sales readiness. The role blends integrated marketing leadership with content strategy ownership, focusing on designing the content system that powers the customer journey and driving high-impact acquisition content in an AI-enabled marketing environment. The manager will define content needs, channel connections, and business impact, while selectively creating critical top-of-funnel assets. Close partnership with Product Marketing, Field, Sales, and Channel teams is required to translate insights into compelling, technically grounded storytelling that accelerates decision-making and supports sales outcomes. The primary location is Redmond, WA, with relocation for candidates outside of four other specified locations. Microsoft's mission is to empower every person and organization to achieve more, fostering a culture of inclusion, respect, integrity, and accountability.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars) or related work experience OR equivalent experience.

Nice To Haves

Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars), or related experience
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing, digital marketing, or campaign strategy across digital channels (e.g., blog, social, web, video, paid, webinars, or related experience
5+ years in content strategy and development.
5+ years of experience in content strategy and development, including personally writing, editing, or shaping high-impact content (e.g., whitepapers, ebooks, thought leadership)
Experience in Business to Business (B2B) technology marketing, ideally in cloud or infrastructure.
Experience using AI tools to accelerate content development to maintain quality and differentiation
Experience project managing complex, cross-functional initiatives in a highly matrixed organization, with the ability to influence stakeholders, drive alignment, and deliver results across teams without direct authority
Experience with enterprise buyer journeys and technical decision-maker audiences.
Experience synthesizing data and insights to inform strategy and optimize performance.

Responsibilities

Drive integrated marketing execution for Azure Migration priorities, partnering with Product Marketing and wider Integrated Marketing team to align to business goals and deliver measurable impact through quarterly marketing plans that support field sellers
Architect the end-to-end content strategy and planning for Azure Migration, determining what content is required to achieve business goals and drive customer progression. Translate integrated marketing plans into a clear content plan by stage, audience, and use case—including recommended topics, formats, and sequencing across acquisition, nurture, and re-engagement
Own the content operating rhythm for Azure Migration, including quarterly content planning, ongoing bill of materials (BOM) governance, review cycles, executive updates, and cross‑functional communication to ensure alignment, delivery, and quality at scale
Define and maintain the content bill of materials (BOM) and content plan, defining the specific assets required to drive impact across the customer journey (e.g., paid media assets, email nurture sequences, re-engagement programs), including recommended formats, technical depth, and messaging to drive acquisition, engagement, and conversion across the funnel
Own strategy and execute production of high-impact, early-funnel content, including personally leading or directly contributing to the development of key assets for paid media and campaign entry points (e.g., whitepapers, ebooks, infographics).
Translate customer and market insights into content that drives business outcomes, partnering with Product Marketing, field sales, and industry teams to develop vertical-specific proof points and narratives that accelerate decision-making and shorten sales cycles in Account Based Marketing (ABM) motions
Lead activation of the content plan across integrated marketing entry points, ensuring content is effectively brought to market through landing pages, gated experiences, email, and paid and owned channels in a cohesive, customer-first way.
Orchestrate and project manage content development across a matrixed set of stakeholders, driving alignment on messaging, timelines, and quality to deliver high-impact content at scale
Own content performance and optimization, including monthly and quarterly reporting, synthesis of cross-channel insights, and execution of test-and-learn programs to continuously improve engagement, conversion, and content effectiveness.
Own content creation budget strategy and management, including forecasting, prioritization, and spend optimization across internal and agency resources to ensure investments align to the content BOM, quarterly priorities, and measurable business impact
Partner with analytics and marketing stakeholders to define measurement frameworks and connect content performance to business outcomes, including engagement, contact acquisition, and Azure Consumed Revenue (ACR)
Contribute to quarterly and fiscal planning by identifying growth opportunities, investment priorities, and areas to scale or optimize content and marketing performance
Embody our Culture and Values