Integrated Campaigns, Senior Manager
About The Position
Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the management of experiences, insights, and actions for candidates, customers, employees, patients, and residents alike. We believe that every experience is a memory that can last a lifetime. Experiences shape the way people feel about a company. And they greatly influence how likely people are to advocate, contribute, and stay. At Medallia, we are committed to creating a world where organizations are loved by their customers and their employees. We empower exceptional people to create extraordinary experiences together. Bring your whole self. The Role and Team The Senior Manager of Integrated Campaigns is responsible for the global planning, execution, and performance measurement of Medallia's 1:Many demand generation and ABM programs. Moving away from traditional "batch-and-blast" marketing, you will leverage AI and intent data to build highly targeted, omnichannel campaigns that efficiently reach our broad ICP and warm up enterprise accounts. You will work autonomously while collaborating tightly with Content, Field Marketing, Paid Digital, and our 1:1/1:Few Campaign Managers to deliver world-class brand awareness, lead generation, and sales pipeline.
Requirements
- 5+ years of experience in B2B Enterprise SaaS marketing, successfully leading integrated campaigns that deliver documented pipeline results.
- Proven track record executing scaled 1:Many ABM programs transitioning away from broad demand generation.
- Demonstrated ability to leverage AI and intent data (e.g., 6sense, Demandbase) for segmentation and campaign execution.
Nice To Haves
- Strong autonomous leadership skills with an analytical mindset to diagnose funnel disconnects and optimize channel mix.
Responsibilities
- 1:Many Campaign Architecture: Own the broader net campaigns and the Global Competitive Takeout engine. Design and execute omnichannel programs across webinars, email nurtures, content syndication, and paid digital.
- AI & Innovation: Act as a pioneer on the team by leveraging AI tools to scale personalization, optimize campaign workflows, and rethink how we approach B2B integrated campaigns.
- Autonomous Strategy & Execution: Take the lead on project management, budgeting, and execution without micromanagement. Actively manage funnel performance and champion a culture of experimentation to improve velocity.
- Cross-Functional Alignment: Partner with Content and Product Marketing to ensure messaging aligns with the buyer's journey, and sync with the 1:Few/1:1 Campaign Managers to ensure seamless "air cover" and audience orchestration.
- Data-Driven Optimization: Apply a rigorous approach to tracking campaign metrics (Account engagement, speed-to-lead, pipeline generated). Review cross-channel performance to optimize intent triggers and conversions.
Benefits
- Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short-term and long-term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays.
- Benefits and eligibility may vary by location and role.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
