Manager, Campaigns

McDonald's Corporation • Chicago, IL

3d

About The Position

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. 
At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Department Overview
The Global Brand Team is the creative engine behind McDonald's. We shape the brand’s voice and vision across every consumer touchpoint—whether someone is scrolling through the app, walking into a restaurant, or seeing a campaign for the first time. Our team doesn’t just protect the brand; we continuously evolve and elevate it.
What makes this team exciting

Global impact — Our work sets the tone for markets around the world, influencing how millions of people experience the brand every day through global campaigns and partnerships.

Creative stewardship — We're the guardians of the brand’s identity, ensuring every message, design, and experience feels unmistakably “us.”

Cross‑functional collaboration — We partner with Digital, Menu, Comms, Operations, and partner agencies to bring big ideas to life across all products and platforms.

Campaign leadership — From concept to execution, we drive the development of global campaigns that inspire markets and spark cultural conversation.

End‑to‑end influence — Whether it’s a new product launch, a restaurant experience, or a digital innovation, our team shapes the creative expression behind it.

Requirements

• You bring a sharp creative instinct and the ability to turn feedback into culturally resonant ideas that move the brand forward. You understand consumers deeply—how they think, what they care about, and how culture and social shape their choices. Curiosity drives you, and you’re comfortable navigating ambiguity, exploring new angles, and pushing past the obvious to find what’s fresh.
• You’re fluent in digital culture and today’s social behaviors, with a clear sense of what sparks engagement and relevance. You think globally, understand how to work across markets, and can simplify complexity into clear strategic direction. You influence through strong storytelling—whether you’re partnering with cross‑functional teams or collaborating with senior leaders.

Nice To Haves

• Experience with the McDonald’s ecosystem is a major plus, along with a genuine passion for our customers and the diverse needs they bring. You thrive in fast‑moving environments, stay agile as priorities shift, and get energized by breakthrough creativity that solves real brand and business challenges.

Responsibilities

• Lead the creation of breakthrough integrated marketing campaigns, steering the full IMC development process to bring globally resonant ideas to life.
• Produce world‑class creative assets that set the standard for markets worldwide and fuel cohesive, high‑impact global campaigns.
• Partner with the go-to-market team to build programs that markets can easily adopt, adapt, and activate with confidence and consistency.
• Work closely with the Partnerships team to nurture key relationships, unlock new opportunities, and ensure seamless alignment throughout campaign development.
• Work hand‑in‑hand with leadership on high‑visibility strategic initiatives—such as the evolution of our restaurant experience, category strategies, and other brand‑defining projects that shape the future of the business.

Benefits

• health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed