senior manager, Social Campaigns

Starbucks•Seattle, WA

2d•Onsite

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. If you are a Starbies-obsessed internet junkie, this role is for you. As Senior Manager of Social Campaigns, you will lead the strategic vision, development, and execution of social-first campaigns that show up powerfully in culture. This role sits at the intersection of brand strategy and creative—translating business priorities and cultural moments into engaging social ideas. You’ll be at the forefront of how Starbucks shows up in the world—translating brand, consumer, and cultural insights into compelling content that sparks conversation, drives engagement, and builds brand love. As a senior manager, Social Campaigns you will… Bring the Starbucks brand obsession to life through the lens of social, modernizing an iconic brand through innovative, highly creative content across channels every day. Own the social campaign strategy for key brand, product, and cultural moments—from brief to launch to optimization. Partner with external agencies, ensuring strategic rigor and creative excellence. Collaborate cross-functionally with internal teams to develop and publish content that drives brand relevance and earned media. Use insights to inform strategy, leveraging data, trends, and performance metrics to continuously optimize content and channel approach. Champion creative storytelling, bringing fresh ideas and bold thinking to how we show up in the digital world.

Requirements

7+ years of experience in social media strategy, content creation, or digital marketing
Proven ability to lead and execute large-scale, high-visibility social campaigns
Comfort balancing creativity with data, speed with intention
Experience managing social media teams or agencies
Deep understanding of social platforms, trends, and emerging technologies
A passion for culture, creativity, and community

Responsibilities

Bring the Starbucks brand obsession to life through the lens of social, modernizing an iconic brand through innovative, highly creative content across channels every day.
Own the social campaign strategy for key brand, product, and cultural moments—from brief to launch to optimization.
Partner with external agencies, ensuring strategic rigor and creative excellence.
Collaborate cross-functionally with internal teams to develop and publish content that drives brand relevance and earned media.
Use insights to inform strategy, leveraging data, trends, and performance metrics to continuously optimize content and channel approach.
Champion creative storytelling, bringing fresh ideas and bold thinking to how we show up in the digital world.

Benefits

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
Additionally, Starbucks offers 100%25 upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
You will also have access to backup care and DACA reimbursement.
Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above.
For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.