Senior Growth Marketing Campaigns Manager

Vanta

1d•Remote

About The Position

At Vanta, the mission is to help businesses earn and prove trust by continuously monitoring and verifying security. The Senior Growth Marketing Campaigns Manager is responsible for setting the strategic direction for Vanta's integrated campaign programs for a core segment, connecting the right story, audience, and growth bets to build pipeline for the Agentic Trust Platform. This role involves owning demand generation end-to-end, from annual campaign strategy to post-event debriefs and budget management. The ideal candidate is passionate about effective nurture sequences, creative marketing stunts, and optimizing channel mixes, and has strong opinions on what makes campaigns successful.

Requirements

8+ years in B2B SaaS demand generation or growth marketing—you've built programs, not just shipped campaigns
A proven track record owning integrated campaigns end-to-end: from strategy and brief to results and budget accountability
Analytical fluency: you set the measurement standard, not just read the dashboard—and you know the difference between a signal and noise
Cross-functional range: you've worked shoulder-to-shoulder with Sales, SDR, creative, and Product Marketing, lived to tell the tale, and somehow made them all want to work with you again
Hands-on with marketing automation (HubSpot) and Salesforce—you've probably already spotted three things you'd change after logging in for the first time
Executive-level communicator: you can write a sharp brief, present a performance read-out to a VP, and influence a campaign strategy conversation without anyone feeling managed
A builder's instinct: you leave teams, processes, and programs better than you found them
Must be authorized to work in the U.S. without the need for current or future employer sponsorship.
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

Responsibilities

Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels
Own the numbers and define what good looks like: MQL, pipeline contribution, conversion rates. Set the standard, report against it, and optimize
Build the campaign infrastructure for your segment. From frameworks, playbooks, to templates that scales output with AI tools
Partner with Product Marketing as a strategic peer to design launch campaigns, inform demand campaigns, and plan sales plays
Lock arms with Sales and SDR on lead routing, follow-up SLAs, and honest feedback loops (yes, even the uncomfortable ones)
Serve as the campaign roadmap owner for your segment, run the campaign calendar and budget with the discipline of someone who's had to defend every line item in a board review
Lead the ABM strategy for priority verticals in your segment design the playbook, then make sure it actually runs
Implement AI solutions that make life easier: yours, your stakeholders', and your buyers'—with curiosity, a willingness to learn, and sound judgment in applying it responsibly
Mentor junior marketers and raise the overall craft of the campaigns function

Benefits

Industry-competitive salary and equity
Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
16 weeks fully-paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who report to the SF and NYC office
Family planning benefits
Matching 401(k) contribution with immediate vesting
Flexible PTO policy, plus 80 hours of Sick Time
11 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events!
Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney