Senior Manager, Growth Marketing

Havenly Brands (Havenly, Interior Define, Burrow, The Citizenry, The Inside, and St. Frank)•Quinte West, ON

6d•Onsite

About The Position

Havenly Brands is seeking a Senior Manager, Growth Marketing to lead all digital and offline customer acquisition efforts across its portfolio of seven brands: Havenly, Interior Define, The Inside, Burrow, The Citizenry, The Expert, and St. Frank. This role involves full ownership of digital acquisition channels (paid search, paid social, YouTube, display), support of offline channels (print, CTV), and organic growth channels (SEO). The position requires developing channel strategies, managing budgets, overseeing a team of performance marketers, and building vendor relationships. The ideal candidate will drive acquisition volume and ROAS targets, implement AI tools, leverage analytics platforms, and collaborate with various teams to ensure a cohesive acquisition strategy aligned with the overall customer experience.

Requirements

7+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn't the only success metric
Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
Managed $30-50M+ in performance marketing budget
Fluency with Agentic AI tools as a genuine performance and workflow accelerator
Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
DTC e-commerce background required; home or other high-consideration category experience a plus
Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
Experience working in both high-growth and efficiency-focused environments — you've operated in both modes and know how to shift between them
Customer first: understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
Energized by complexity: multiple brands, multiple funnels, multiple goals don't intimidate you
Believe AI is changing this job fast, and you're already ahead of the curve
A builder: you've built programs from scratch and you know what "good" looks like
As comfortable in a spreadsheet as you are in a strategy deck
Lead with data but make decisions: you don't hide behind analysis
Make your team better: you develop people, give real feedback, and create a culture of high performance and learning
Relentlessly prioritize: You know what is important and what can wait, and align your time, your teams time, and your partners accordingly
Strong communicator and systems thinker, translating data/technical insights into actions that are communicated and implemented from executive level to coordinators

Nice To Haves

home or other high-consideration category experience a plus

Responsibilities

Full ownership of digital acquisition channels — paid search, paid social, YouTube, display, and support of offline channels including print (catalog, direct mail) and CTV
Channel strategy and budget allocation across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
Organic growth channels including SEO, working in close partnership with data, brand and product teams to support a holistic strategy
Day-to-day management and development of a team of four to five performance marketers
Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
Vendor and platform relationships — Google, Meta, and beyond