Global Integrated Campaigns Senior Manager

Rimini Street

1d•Remote

About The Position

Rimini Street, Inc. (Nasdaq: RMNI) is a global provider of end-to-end, mission-critical enterprise software support, managed services, and innovative Agentic AI ERP solutions, and is the leading third-party support provider for Oracle, SAP, and VMware software. The company's comprehensive portfolio helps clients achieve better business outcomes, significantly reduce costs, and reallocate resources towards strategic projects. Rimini Street has signed thousands of contracts with various organizations globally, realizing billions in savings and funding AI and other innovation investments. The company is seeking a strategic, execution-driven Global Integrated Campaigns Senior Manager with deep expertise in orchestrating go-to-market campaigns across the full B2B buyer journey. This role is critical to shaping, owning, and executing global campaign strategies that elevate the brand, drive demand, and deliver measurable business impact. The Global Integrated Campaigns Senior Manager owns the end-to-end strategy, execution, and performance of Rimini Street’s global integrated campaigns. This role serves as a critical bridge between go-to-market strategy and execution, ensuring campaigns are thoughtfully designed, operationally sound, globally scalable, and relentlessly focused on measurable outcomes. The ideal candidate is both strategic and hands-on, capable of defining campaign direction, aligning stakeholders, and owning execution across channels, regions, and teams. This role is accountable for campaign results, drives prioritization and clarity in a highly matrixed environment, and continuously optimizes programs based on performance and buyer behavior. The ideal candidate combines big-picture strategic thinking with meticulous attention to detail, possesses strong storytelling instincts, can distill complex concepts into clear, compelling narratives, and lead campaigns operations with rigor and discipline. Deep experience in B2B technology or software, particularly translating sophisticated solutions into effective, buyer-centric campaigns, is highly desired. This individual is highly self-motivated, organized, and creative, thriving in a fast-paced environment where focus, judgment, and execution excellence matter. The ideal candidate is fluent in bringing campaigns to life across the channels and platforms where B2B buyers engage, proficient in collecting, analyzing, and reporting metrics and data in a timely manner, helping to guide the campaign to success while ensuring the highest standards of execution across all formats and channels. Reporting to the VP of Corporate Marketing, this role offers a significant opportunity to influence how Rimini Street shows up in the market by translating innovative, revolutionary technology and services into meaningful messages that drive pipeline and sales.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience
7+ years of experience in B2B integrated marketing, demand generation or campaign management
Proven ability to own and scale global, multi‑channel campaigns with accountability for pipeline impact and business outcomes
Deep understanding of the B2B buyer journey, buying groups and persona‑based marketing across complex sales cycles
Demonstrated success translating go‑to‑market strategy and product priorities into cohesive, executable campaign strategies
Strong strategic judgment with the ability to prioritize initiatives, make tradeoffs and drive clarity in a matrixed organization
Advanced program and campaign management skills, with a track record of delivering complex initiatives on time and at high quality
Experience leading cross‑functional alignment across Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams
Data‑driven mindset with experience defining success metrics, analyzing performance and optimizing campaigns based on insight and buyer behavior
Ability to synthesize performance data into clear, executive‑ready insights and recommendations
Strong storytelling instincts with the ability to distill complex technology and value propositions into clear, compelling campaign narratives
Excellent communication and stakeholder management skills, with confidence influencing senior leaders and peers
Experience developing global campaign playbooks and enablement materials that scale across regions while allowing for local relevance
High level of operational rigor, attention to detail and commitment to execution excellence
Self‑directed leader with a bias toward action who thrives in fast‑paced, ambiguous environments

Nice To Haves

Deep experience in B2B technology or software, particularly translating sophisticated solutions into effective, buyer-centric campaigns

Responsibilities

Own the strategy, execution and performance of global integrated multi‑channel campaigns spanning digital, web, email, paid media, social, webinars, events, partners, and outbound motions
Translate go-to-market strategy, product priorities and buyer insights into cohesive, executable campaign strategies with clear objectives, target audiences, messaging, offers and success metrics
Orchestrate end‑to‑end campaign execution across the full buyer journey, ensuring alignment and consistency across messaging, offers, CTAs, sequencing and channel mix
Define and oversee campaign scope, prioritization, timelines and launch readiness, bringing focus and clarity in a highly matrixed environment
Own the development, quality and scalability of global campaign‑in‑a‑box assets, including campaign flows, landing pages, emails, nurture programs, ads, social copy and SDR enablement materials
Lead global campaign enablement by packaging, communicating and activating campaign playbooks to support consistent regional execution while allowing for local relevance
Partner closely with Product Marketing, Brand, Content, Digital, Marketing Operations, Sales, SDR and Regional Marketing teams to drive alignment, accountability and execution excellence
Establish and maintain integrated campaign calendars, operating rhythms and stakeholder communications to ensure transparency, momentum and predictable delivery
Serve as the senior point of accountability for campaign execution quality, proactively identifying risks, dependencies and tradeoffs and driving resolution
Enable and support regional teams with campaign readiness, execution guidance and localization support, ensuring global consistency and regional effectiveness
Own campaign performance measurement and analysis, surfacing insights and optimization recommendations to improve engagement, conversion, pipeline contribution and ROI
Drive continuous optimization across campaigns based on performance data, buyer behavior and market feedback, championing a test‑and‑learn mindset
Stay current on B2B marketing best practices, emerging platforms and buyer engagement trends, applying insights to evolve campaign strategy and execution
Mentor and guide campaign managers and contractors as needed, setting a high bar for execution, accountability and operational rigor