Global Integrated Campaign Manager

Sinch • United States,

12d • $100,000 - $120,000 • Remote

About The Position

As Global Integrated Campaign Manager, you will be the connective tissue between Sinch's global brand strategy, regional marketing teams, product marketing, and comms orchestrating integrated campaigns that land consistently across paid, owned, and earned channels. You will connect Sinch's campaign narrative to the right audiences, in the right channels, at the right moments across the year. That means developing deep expertise in the B2B paid media landscape, owning end-to-end campaign activation from brief to in-market, and partnering with regional leads across APAC, EMEA, LATAM, and North America to ensure global consistency with local relevance. Flagship industry events are part of how you bring campaigns to life in market — one important channel touchpoint among many. This is a high-ownership, high-visibility role that sits at the intersection of strategy and execution. You thrive on making the complex feel simple taking technical B2B messaging and turning it into clear, actionable execution plans that reach the right buyers and move the business forward.

Requirements

• 7+ years of experience in B2B marketing, with a strong foundation in integrated campaign execution at a technology company or agency.
• Demonstrable experience managing global or multi-regional campaign activations in a matrixed environment — coordinating across APAC, EMEA, LATAM, and North America.
• Deep hands-on experience across the B2B paid media landscape programmatic display, paid social, content syndication, and search, with a track record of building and optimizing distribution plans.
• Experience activating campaigns at or around major industry events, working in coordination with regional or field teams.
• Background in or familiarity with CPaaS, cloud communications, SaaS, or adjacent enterprise technology markets is highly desirable.

Nice To Haves

• Proficient with Salesforce MC (nice to have), Asana, Figma, Canva, Google Ad suite, Reddit & StackAdapt.
• AI-fluent you actively incorporate AI tools into your workflow to move faster, work smarter, and improve output quality.

Responsibilities

• Own the end-to-end activation and execution of Hero campaigns and Campaign-in-a-Box frameworks — ensuring every element ladders up to the campaign positioning and business narrative set by Brand leadership.
• Build channel activation schedules across paid, owned, and earned media, ensuring messaging consistency, creative alignment, and measurable distribution.
• Own paid channel briefs —ensuring full alignment to the campaign narrative and creative direction.
• Apply an experimentation mindset, track performance against pre-defined KPIs, and surface optimization recommendations to Brand leadership through the monthly Campaign Business Review.
• Coordinate Sinch's activation at Tier 1 industry events — connecting event presence to the relevant Hero campaign moment and ensuring messaging, creative, and content distribution are aligned before, during, and after each event.
• Develop and maintain a comprehensive understanding of the paid media landscape across Sinch's priority audiences across products.
• Build and own distribution plans across the B2B paid media landscape — including programmatic display, paid social, content syndication, and search — maximizing reach and relevance within budget.
• Build a documented audience-to-channel media framework for every campaign cycle, translating buyer research and channel data into actionable targeting strategies.
• Bring paid media insights forward to monthly campaign reviews to inform 'double down or stop' decisions across the active campaign portfolio.
• Serve as the primary campaign point of contact for regional marketing leads across APAC, EMEA, LATAM, and North America — balancing global campaign consistency with local market relevance.
• Navigate complex, matrixed organizations with confidence — coordinating across PMM, Comms, Creative, and Digital Growth to keep activations on track without losing momentum.
• Partner with regional teams to ensure Sinch's presence at flagship industry events is connected to the global campaign narrative — on messaging, creative, and content distribution.
• Provide regular campaign status updates, performance reports, and activation summaries to the Brand Director, enabling confident leadership reporting to the CMO and regional leadership.
• Build strong working relationships with external agencies, media partners, and event vendors, managing expectations and deliverables with professionalism and clarity.

Benefits

• Comprehensive market competitive medical, dental, and vision plans.
• Variety of supplemental plans to meet individual needs.
• Access to telehealth for all participants.
• Free virtual counselling resources through our global Employee Assistance Program.
• Roth and Pre-tax 401(k) options including an employer match.
• Generous paid time off program.
• Paid parental leave and family planning support.
• Flexible remote work offerings.
• Paid time off to support a volunteer program of your choice.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed