Senior Campaigns Marketing Manager

Delinea•Redwood City, CA

About The Position

The Senior Campaigns Marketing Manager will lead and orchestrate integrated go-to-market (GTM) campaigns across Product Marketing, Field, Demand Generation, Sales, and Partner teams. This role will be responsible for bringing StrongDM campaigns to life—from campaign design to execution—ensuring each initiative aligns with our messaging, personas, and sales plays while driving measurable pipeline impact. This individual will partner closely with Product Marketing (PMM) and Brand to define campaign strategy, coordinate cross-functional stakeholders, and manage campaign activation across multiple channels and activities.

Requirements

At least three years of experience managing ads for Google and LinkedIn
At least five years of experience managing ad campaigns for highly technical products
Experience using AI for content creation or automation (or a great enthusiasm for learning how to do so)
Five years of experience at at SaaS companies
A strong writing ability - we augment with AI but require an articulate and erudite human partner
Experience in campaign reporting - preferably in Hubspot and Salesforce
An understanding of intent data and innovative ways to measure it

Nice To Haves

Experience in IAM, cloud entitlement, or privileged access
A background in data analysis, statistics, or data visualization
A bilingual candidate (English - Spanish)

Responsibilities

Campaign Strategy & Orchestration, including ABM.
Partner with PMM to define campaign strategy, including campaign and sub-campaign naming, targeting, personas, pain points, value drivers, competition, and partners.
Translate PMM positioning into executable integrated campaigns that align to pipeline and revenue goals.
Build GTM orchestration plans connecting messaging, sales plays, and activation activities across functions.
Prioritize campaigns and manage cross-functional timelines, ensuring alignment across stakeholders.
Design, then implement PPC campaigns.
Conduct monthly and quarterly reviews of PPC spend using dashboards and custom reporting.
Serve as a second for running StrongDM webinars.
Own campaign orchestration across awareness, demand generation, field, partner, and digital channels.
Drive cross-team coordination for campaign execution with defined owners (e.g., AR/PR, digital, events, partner, sales).
Evaluate content needs in partnership with PMM and Content, ensuring creation of gated offers, ungated content, abstracts, webinars, and presentations that fuel campaigns.
Oversee target account inclusion for integrated campaigns, ensuring Sales and SDR/BDR teams are fully enabled.
Partner with PMM on campaign “Main Idea,” key outcomes, and sales enablement deliverables.
Collaborate with Sales leadership to define buying triggers, selling motions, and enablement tools that support campaign objectives.
Ensure campaigns are consistently activated across channels: outbound cadences, LinkedIn air cover, field programs, partner motions, and digital demand generation.
Track campaign performance metrics (pipeline impact, influenced revenue, conversions), provide regular reporting, and iterate for optimization.