Director, Marketing Campaigns

Moloco•San Francisco, CA

17h•Onsite

About The Position

Moloco is seeking a Director, Marketing Campaigns with deep expertise in brand and creative to define how Moloco builds awareness and shows up in the market. This role will own the end-to-end campaign engine, from strategy and creative direction to multi-channel execution and performance measurement. The Director will collaborate closely with Product Marketing, Creative, Field Marketing, Platforms team, and Sales to ensure Moloco's campaigns are precisely targeted at high-value enterprise accounts and build brand equity to establish Moloco as a category leader across Ads, Commerce Media, and Streaming/CTV. The ideal candidate is a bold creative thinker, a sharp strategist, and a disciplined operator with a proven track record of building brands and driving programs from brief to market.

Requirements

8+ years of B2B marketing experience, with at least 4 years leading integrated campaign or brand functions at a high-growth tech company.
You've owned the full campaign motion — not just contributed to it.
Narrative translation: You can take complex, technical subject matter (AI, machine learning, performance advertising) and turn it into sharp, differentiated messaging for a sophisticated B2B audience.
Brand-first instincts: You've built brands that people genuinely connect with.
Experience at modern, aspirational tech companies (think Stripe, Notion, Figma, or similar).
Creative direction experience: You have a clear POV on what great looks like and the craft and credibility to lead creative teams and agency partners toward it.
Operating model builder: You've built or formalized campaign processes in fast-moving environments. You don't wait for a playbook but are eager to write it.
AI fluency in practice: You actively use AI tools to accelerate workflows, test creative variations, and build programs faster. Curiosity about AI as a marketing lever is a must.
Data-driven: Comfortable setting campaign KPIs, building measurement frameworks, and optimizing based on results. Confident in presenting performance to senior leadership.
Builder mentality: You're comfortable in ambiguity, move quickly, and take ownership over outcomes.

Responsibilities

Build the integrated campaign strategy: Develop and own Moloco's campaign strategy across all three business segments (Moloco Ads, Commerce Media, Streaming Monetization), aligned to product launches, pipeline goals, account engagement, and brand awareness objectives.
Build and manage a global campaign calendar that sequences messaging across key verticals, buying stages, and named accounts.
Translate product releases, proprietary research, and market moments into sequenced, multi-channel programs.
Map buyer journeys and identify high-impact moments for brand connection and conversion of key contacts.
Work closely with Sales, Field, and Platform teams to build account-level programs that support pipeline creation and acceleration within Moloco's named account strategy.
Lead the shift toward engagement-based measurement frameworks, partnering with Field and Sales to define shared pipeline KPIs.
Launch product-led programs: Partner with Product Marketing and executive leadership to bring Moloco's thought leadership positioning to market, including proprietary research (e.g., BCG AI Disruption Index), owned frameworks, and executive content series.
Translate complex technical narratives into audience-first messaging.
Ensure insights and research are activated as full, sequenced campaign programs and not one-off activations.
Work with media partners (e.g., WSJ, Adweek, eMarketer, etc) to amplify Moloco's content and extend reach with key audiences.
Drive brand and creative excellence: Define and uphold Moloco's brand voice, visual identity standards, and creative platform. Ensure consistency from paid media to owned events to sales collateral.
Own the creative brief process end-to-end: translate campaign strategy into briefs that inspire in-house and agency creative teams to produce their best work.
Champion creative excellence across all channels: digital, social, video, OOH, events, and sales enablement.
Build the operating model and drive performance: Own campaign budgets; make strategic allocation decisions to maximize impact and ROI across channels and segments.
Define campaign KPIs and build dashboards to track performance, synthesize learnings, and present results to senior leadership.
Establish repeatable intake, briefing, and coordination processes across PMM, Field, Creative, and Sales.
Leverage AI tools to accelerate campaign development, personalize at scale, and optimize performance.